Startup Market Research for Strategy Development and Decision Making

Summary Green Apple Pay is a cloud based software startup that provides a digital fundraising platform using linked-payment transaction rounding and affinity functionality to various types of organizations. Guided by organizational objectives, an MBA student-researcher or undergraduate team will gather and analyze data in order to provide us with key insights and strategic recommendations. Project Scope We are nearing the end of our beta phase development cycle. We have previously developed the operational software platform and beta tested it live in market with clients. The next step of development to provide to organizations will layer on the fundraising & monetization functionality via banking APIs as well as establishing a strategy for for the market segments that need to be targeted first with renewed considerations for the current market climate surrounding the impact of Covid-19. We are preparing for a full company and product launch in September 2020. The project may include but not limited to: Investigating the competitive landscape into banking APIs to research functionality & pricing towards deciding which to contract with Market research and segmentation to identify affinity programs, both online & bricks-and-mortar, to identify and rate supply side partners Market research and segmentation of defined market segments to identify and rate organizational partners for demand side relationships Identify business and feature-set expansion opportunities through comparison analysis and client surveys. Analyzing our product development cycle including learning processes, hypothesis testing, and other internal processes to suggest improvements. Creating a Business Model Canvas for new or expanded potential business and outlining strategic changes to our organization’s value proposition. Optimizing business processes and strategies. Creation of databases for future review of research as required. Outcomes The final project deliverables will include: A 20 page written report detailing the challenges, recommended solutions, and action plans. A 30-minute presentation with actionable recommendations based on the market research results.

Marketing strategy for T-shirt Quilt - PPC campaign plan / E-mail marketing plan

My company is in its fourth year. Although, I am using Facebook and Instagram, I know that I am only scratching the surface with how I can use these platforms. I have a website which is my main marketing platform. I would like to build up my email list and have a solid marketing plan in which to execute. I would also like to have a plan to optimize SEO. Basically, I am open to suggestions for strategies and ideas. Marketing is not my strong point.