Global Exposure Advertising Project

The main goal for the project is to create and post at least 20 different ads for Hasna Jewellers on various classified websites, Facebook marketplace, forums, and other outlets in different cities to increase global exposure. The ads should focus on promoting the company's involvement in clean diamond jewelry production and its focus on custom, ethical, and personalized experiences for customers.

Social Media Marketing Campaign

Our company specializes in custom diamond jewelry products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Mainly creating 20 pieces of content to launch on social media per student Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.