Market Research, Lead Generation, and Digital Marketing Strategy

We want a student to help us develop our market research, lead generation, and digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: What our Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market? Who are the key people/leads in our target markets we should be reaching out to? How should we promote our company? What social media channels should we utilize? What messaging should we use?

Website Design and Development

GrantYou.ca is a subsidiary of Veras Technologies Inc. that leverages AI and data scarping to creating tailored funding plans for students to get grants, scholarships, and paid work experience. We would like to work with a student to develop a new website for us. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review based on a written site map. Build a fully-functioning website, with our assistance in providing content and copy, that integrates with Calendly, Stripe (payment processing), HubSpot (CRM) and has a reactive format. Provide on updates and maintenance on the site based on ongoing customer feedback and research. Must know how to use WordPress and create visually appealing and fully functional websites Graphic design is an asset AWS is an asset

Website Development

We would like a new website for our organization. We would like to work with students to develop a new website for us. Students should be prepared to: Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

Data Analysis - Testing our Survey Insights Engine

We have developed a Survey Insights Engine and we would like the help of students to compare the results of our AI software to their manual data analyses. Our AI Survey Insights Engine transforms thousands of quantitative and written survey responses into concise, and actionable insights and key themes – enabling our customers to make better and faster decisions. We need to verify the results of our Survey Insights Engine compared do manual analysis done by humans (the students) What a student can do in 80 hours our AI can do in 30 to 90 minutes. Students will manually analysis the raw survey data, pull out the quantitative and qualitative key themes, and then compare their results to the results of our AI. Deliverables: Manually analyzed raw survey results 1-3 per student (surveys range from 7 to 40+ questions with 100 to 1000+ respondents) that include 1) Quantitative results of multiple choice questions 2) Qualitative results (key themes) of written response questions 3) Comparison of manual vs AI survey results analyses