Market Research, Lead Generation, and Digital Marketing Strategy
We want a student to help us develop our market research, lead generation, and digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: What our Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market? Who are the key people/leads in our target markets we should be reaching out to? How should we promote our company? What social media channels should we utilize? What messaging should we use?
Website Design and Development
GrantYou.ca is a subsidiary of Veras Technologies Inc. that leverages AI and data scarping to creating tailored funding plans for students to get grants, scholarships, and paid work experience. We would like to work with a student to develop a new website for us. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review based on a written site map. Build a fully-functioning website, with our assistance in providing content and copy, that integrates with Calendly, Stripe (payment processing), HubSpot (CRM) and has a reactive format. Provide on updates and maintenance on the site based on ongoing customer feedback and research. Must know how to use WordPress and create visually appealing and fully functional websites Graphic design is an asset AWS is an asset
Website Development
We would like a new website for our organization. We would like to work with students to develop a new website for us. Students should be prepared to: Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.
Data Analysis - Testing our Survey Insights Engine
We have developed a Survey Insights Engine and we would like the help of students to compare the results of our AI software to their manual data analyses. Our AI Survey Insights Engine transforms thousands of quantitative and written survey responses into concise, and actionable insights and key themes – enabling our customers to make better and faster decisions. We need to verify the results of our Survey Insights Engine compared do manual analysis done by humans (the students) What a student can do in 80 hours our AI can do in 30 to 90 minutes. Students will manually analysis the raw survey data, pull out the quantitative and qualitative key themes, and then compare their results to the results of our AI. Deliverables: Manually analyzed raw survey results 1-3 per student (surveys range from 7 to 40+ questions with 100 to 1000+ respondents) that include 1) Quantitative results of multiple choice questions 2) Qualitative results (key themes) of written response questions 3) Comparison of manual vs AI survey results analyses
Advanced Grant Writing
We would like to collaborate with students to complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with company documents and background information Reviewing previously awarded grant applications Reading grant application guides and tailoring applications to them Writing grant applications and revising them based on several rounds of feedback
Digital Marketing and Lead Generation
We would like to collaborate with students to review and post content promoting our company and research, identify, and generate target customer leads. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Creating lists of target market customers Sparking conversations with target market customers to generate leads Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Website Evaluation and Refresh
Our company, Funding Essentials, is a boutique business consultancy firm that currently has two websites (WIX and WordPress). We would like them consolidated into one site and then updated appropriately. We also have multiple domain names we want to be evaluated for potential usage as lead generators. https://www.fundinginc.biz/ (WIX) https://www.fundingessentials.ca/ (WordPress) We would like to collaborate with students to enhance the existing content and create new pages that help users navigate the site and find up-to-date information. Students will also need to consider integration with other software such as Mailchimp, Tableau, etc. This will involve several different steps for the students, including: Reviewing and updating old web pages to ensure consistency of information. Recommending potential upgrades or features that can be included in the website Creating new pages for the website, with our assistance in providing the content.
Advanced Grant Writing 2
We would like to collaborate with students to complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with company documents and background information Reviewing previously awarded grant applications Reading grant application guides and tailoring applications to them Writing grant applications and revising them based on several rounds of feedback
Advanced Grant Writing 3
We would like to collaborate with students to complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with company documents and background information Reviewing previously awarded grant applications Reading grant application guides and tailoring applications to them Writing grant applications and revising them based on several rounds of feedback
Advanced Grant Writing 4
We would like to collaborate with students to complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with company documents and background information Reviewing previously awarded grant applications Reading grant application guides and tailoring applications to them Writing grant applications and revising them based on several rounds of feedback
SEO Blog Writing
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.