Lauren Bancesco
Student
(2)
7
Caitlin Furby
CEO
April 3, 2025
Individual endorsement
Marketing strategies
Target audience
Competitive analysis
User generated content
Content marketing
Digital marketing
Social media engagement
Customer engagement
Branding
Market trend
Lauren’s attention to detail and understanding of visual branding stood out. She helped elevate the campaign’s aesthetic, ensuring that Lucentara’s luxurious essence came through in every element.
Team feedback
This group delivered an impressive and well-executed marketing campaign for Lucentara. Their approach was creative, thoughtful, and aligned beautifully with the brand’s luxury image and values.
They demonstrated a strong understanding of market positioning, target demographics, and campaign strategy—balancing aesthetic appeal with strategic insight. From visuals to messaging, their work showed both innovation and professionalism.
Each team member brought their strengths to the project, and together they produced a campaign that was cohesive, engaging, and full of potential. Great job all around!
Marketing strategies
Target audience
Competitive analysis
User generated content
Content marketing
Digital marketing
Social media engagement
Customer engagement
Branding
Market trend
New product launch strategy - Marketing
MacEwan University
Ammolite Product Launch Strategy
LUCENTARA / Dinosty Fossils
Dylan Zingle
Founder
December 6, 2024
Team feedback
Grant MacEwan is a great institution with very skilled staff and students.
Advertising campaigns
Social media advertising
Social media strategy
Social media campaigns
Content creation
Market research
Social media
Analytics
Management
Boosting
Digital Marketing Strategy
MacEwan University
EWP - Boosting Social Media Presence
Edmonton Whitewater Paddlers