Lauren Bancesco
Student
(2)
7
Portals

Skills

Advertising campaigns 1 Analytics 1 Boosting 1 Branding 1 Competitive analysis 1 Content creation 1 Content marketing 1 Customer engagement 1 Digital marketing 1 Management 1 Marketing strategies 1 Market research 1 Market trend 1 Social media 1 Social media advertising 1 Social media campaigns 1 Social media engagement 1 Social media strategy 1 Target audience 1 User generated content 1

Achievements

Latest feedback

Dylan Zingle
Dylan Zingle
Founder
December 6, 2024
Team feedback
Grant MacEwan is a great institution with very skilled staff and students.
Advertising campaigns Social media advertising Social media strategy Social media campaigns Content creation Market research Social media Analytics Management Boosting
MacEwan University
Digital Marketing Strategy
MacEwan University
Edmonton Whitewater Paddlers
EWP - Boosting Social Media Presence
Edmonton Whitewater Paddlers
Caitlin Furby
Caitlin Furby
CEO
April 3, 2025
Individual endorsement
Marketing strategies Target audience Competitive analysis User generated content Content marketing Digital marketing Social media engagement Customer engagement Branding Market trend

Lauren’s attention to detail and understanding of visual branding stood out. She helped elevate the campaign’s aesthetic, ensuring that Lucentara’s luxurious essence came through in every element.

Team feedback
This group delivered an impressive and well-executed marketing campaign for Lucentara. Their approach was creative, thoughtful, and aligned beautifully with the brand’s luxury image and values. They demonstrated a strong understanding of market positioning, target demographics, and campaign strategy—balancing aesthetic appeal with strategic insight. From visuals to messaging, their work showed both innovation and professionalism. Each team member brought their strengths to the project, and together they produced a campaign that was cohesive, engaging, and full of potential. Great job all around!
Marketing strategies Target audience Competitive analysis User generated content Content marketing Digital marketing Social media engagement Customer engagement Branding Market trend
MacEwan University
New product launch strategy - Marketing
MacEwan University
LUCENTARA
Ammolite Product Launch Strategy
LUCENTARA

Recent projects

Edmonton Whitewater Paddlers
Edmonton Whitewater Paddlers
Edmonton, Alberta, Canada

EWP - Boosting Social Media Presence

Project Objective: The goal of this project is to develop and execute a social media advertising strategy that increases awareness, engagement, and membership for Edmonton Whitewater Paddlers (EWP). By the end of the project, students will have created compelling content, optimized social media campaigns, and analyzed results to enhance EWP’s digital footprint across platforms like Facebook and Instagram.

Matches 1
Category Market research + 4
Closed
LUCENTARA
LUCENTARA
Lethbridge, Alberta, Canada

Ammolite Product Launch Strategy

Dinosty Fossils is preparing to launch a new line of ammolite products and seeks to create a dynamic product launch strategy focused on maximizing media presence, increasing its follower base, and generating interest in its offerings. The goal is to introduce the new product line with strong visibility and customer engagement across multiple platforms. This project will involve an in-depth analysis of current market trends, identifying target demographics, and crafting a marketing approach that reflects the distinct brand values of Dinosty Fossils. The strategy will emphasize digital marketing, engaging social media content, and collaborations to broaden reach and visibility. Learners will apply advanced marketing principles to develop a cohesive plan that includes: Analyzing Market Trends and Target Demographics: Conducting a thorough analysis of trends within the gemstone and fossil market, with an emphasis on high-value collectors and nature enthusiasts. Developing a Brand-Aligned Marketing Plan: Creating a launch strategy that highlights Dinosty Fossils' brand values and leverages the unique qualities of its ammolite products. Building Digital Marketing and Social Media Engagement Strategies: Designing an effective digital marketing approach, with a strong focus on social media campaigns aimed at building brand followers and increasing customer interest. Evaluating the Competitive Landscape: Analyzing competing products to position Dinosty Fossils' new line uniquely within the market, highlighting what sets their ammolite products apart. Through this project, learners will gain hands-on experience in constructing a launch strategy that elevates brand presence and creates meaningful engagement with potential customers.

Matches 2
Category Marketing strategy + 4
Closed