International Market Entry Business Plan
We want students to help us build a marketing strategy plan to grow and engage our target market in USA and identify which international markets would best respond to our existing product. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging for each chosen market. Ideas on questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Outlining how to enter an international market (including identification of key risks and launch strategies). Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations) Identifying potential international partners for international expansion, and providing a strategic overview.
Finance Administration Intern
As a non-profit health association keeping costs low and looking at diversified ways of getting income is crucial and critical for the organization's survival. The BCHPCA is looking for a financial coordinator to support the Association's day-to-day financial needs and other financial tasks. We are looking for two to three students to support us in the following projects: 2022 Audit Review Process 2023 and 2024 Budget compiling within Quickbooks Online Financial Diversification/Stability Report Financial analysis on past surveys that focus on financial means and doing a quantitative review
Cryptocurrency, NFT, Defi Analysis for Corporate Impact and Roll-out
We are looking for an impact study and execution a plan for us to integrate Cryptocurrencies into our services going forward. Below are the 7 key areas to research for this Commercial Cryptocurrency industry impact study. 1. We want to review current case studies of companies already successfully integrating cryptocurrency and blockchain. like Mark Cuban's Dallas Mavericks organization that accepts crypto and has crypto ATMs at the Dallas Mavericks basketball games for merchandise. Are they successful at integrating and what are the ROI considerations. 2. The next element is understanding Staking and Mining methodologies that potentially our company should consider as well as Investments in Bitcoin, as was done by Michale Saylor of Microstrategy. This can include legal, regulatory and tax considerations. 3. Should the company consider creating its own Cryptocurrency or NFT's for our company offerings. 4. Reviewing Crypto for gaming purchases and gamification for our company to be cutting edge in training customers in a fun way. 5. Reviewing Crypto various future drivers and acceptance of Cryptocurrencies globally and the risks and opportunities entailed. Thus, we are requiring a PESTEL or STEEPV strategic foresight analysis report. 6. Reviewing the short lists of safest and lowest risk cryptocurrencies and systems to accept payments from consumers and businesses i n order to integrate our services with Crypto. to accept globally including Bitcoin, and Ethereum and other layer 1's like Solana, Avalanche, Ada and cross border payment systems like Ripple's XRP and Ripplenet , or Stellar's company's peer to peer connection and their Moneygram alliance. 7. We want to analyze the use case for helping people find jobs in the crypto industry. What is the job market potential in the cyrptocurreny space. It is growing rapidly but is there adequate cryptocurrency industry players in North America to find jobs in N.A.
Diverse Industry Elite Membership Program
We are an existing company adding to our business model. We currently have one annual congress and would like to add an on-going membership program. We require a (3-4 students/team) to help us with the following areas: Branding for the new membership program - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Creative Elements - Writing and Art Direction - creation of various program launch and on-going communication elements potential to produce a pitch deck Marketing Communications - advertising strategy and PR materials Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for our new membership program; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target members; develop a pricing strategy; identify expansion opportunities; identify key messaging for new program. Public Relations - Develop and implement a PR strategy; including press releases - leverage female entrepreneur Prospecting Strategy - Evaluate our current membership base and make recommendations for further market penetration; develop and implement targeted prospecting; create new Invite content
Help us create a logo and brand guidelines for a RegTech company!
Our client requires a new logo. This should be a visual representation of their values, voice, culture and services. We believe this project will require: Defining the brand voice and values to translate into logo designs. Developing several logo variations for us to choose from. Researching the market/industry to determine a unique, but correlated design. Research the industry (information and direction will be provided) and client vision to develop a consistent visual representation. Outcome: We want to have a logo that is a positive portrayal of the organization which can be used consistently across a variety of media.
Help us Create a New Brand - ConvergX U!
ConvergX U - A new sub brand of ConvergX Project Scope: To expand on a brand for our existing company – we are expanding it to targeted audiences including: Corporations Universities (institutions) Students We aim to conduct Market Research for the targeted audience listed above for acquisition and retention strategies. We are encouraging participation, in discussions and learning opportunities, from these three audiences by leveraging a community tool integrated with the main ConvergX site. We are leveraging technology and innovation and require the following: Brand Kit: Logo development (3 - 5 concepts) Brand Standards guidelines Templates email eNewsletter blog letterhead, envelopes (std #10 and 9x12) social media article template Landing page concepts (from main ConvergX website) - UI, UX design SEO content writing Launch Plan
Opportunity for Market Research and Go-To Market Strategy
We want to better understand our client's target market and audience as well as the overall yoga/activewear market so we can uniquely position our clients within their industry. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand Sales and marketing strategies Logo (3-5 concepts) ideas for the brand element