Press Release Creation for our Ground Breaking App in Perinatal Care

We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us as we are planning to launch our app. Students should be prepared to: Help us refine our story to something compelling and news-worthy Write up press releases around multiple news-worthy stories Identify media outlets that are most beneficial to us/most likely to pick the story up Send press releases and establish positive rapport with media contacts Secure media exposure for our organization