Website Development

We hope to update and revamp our existing website based on existing UX/UI prototypes that we have designed. We would like to work with participants to develop a new website that is easy to maintain while providing an appealing interface for users. This might be achieved through common site building tools such as WordPress (which we currently use). This will involve several different steps for the participants, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Digital Content Writing with AI +SEO 2023

We would like students to help us with creating digital marketing content in the form of blog articles. Raw content will be written using an AI content writing tool and optimized partially within that tool's functionality and also further optimized using an SEO-specific optimization tool. . The articles and other content will be based on topics and keywords for inclusion that will be provided. These will cover a broad range of subjects related to our niche of RVing, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization. This project offers students the ability to learn cutting edge AI as it relates to content marketing and also provides a learning experience with respect to search engine optimization best practices.

Enhancing Website Based on UX/UI Prototypes

We hope to update and revamp our existing website based on existing UX/UI prototypes that we have designed. We would like to work with participants to develop a new website that is easy to maintain while providing an appealing interface for users. This might be achieved through common site building tools such as WordPress (which we currently use). This will involve several different steps for the participants, including: Developing Frontend and backend, without assistance in providing the content. Frontend - Using React.js, tailwindcss and sass to build the frontend - Calling backend endpoints development by backend devs to communicate with the database Backend - Using FastAPI to create backend endpoints - Using pytest to create unit tests for the backend endpoints - Creating documentation for endpoints APIs - Using Pydantic models for response types

Customer Engagement Emails

We hope to revamp our email marketing to increase engagement with our existing customers. We would like to collaborate with students to create new email campaigns. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Recommending new email campaigns and drafting emails. Considering the subject line, clarity, tone, and length of our emails. Recommending a frequency for our marketing emails. Bonus steps in the process would also include: Recommending email marketing tools.