Debra McGonegal
Director of Communication and Development
(1)
3
Location
Toronto, Ontario, Canada
Bio

As a seasoned professional I have extensive knowledge and experience in the non-profit sector as a manager of fund development and volunteer programs and communications. Previous to working in non-profits, my occupation was focused on sales and marketing positions in the corporate sector, implementing knowledge gained from my Ivy Business School education. I successfully managed donor campaigns for a long term and retirement care home, community health centre (current), Alzheimer Society and the University of Waterloo. I developed a startup charity, Invictus, to support homeless youth in Toronto. I developed operating procedures, marketing and business plans and secured strategic partnerships. A strategic planner, I enhanced brands by strengthening the connection with corporate sponsors, media and community partners. Throughout my career I’ve built new and upgraded websites and utilized the newest marketing techniques including social media and web based tools.

Companies
Categories
Communications Marketing strategy Information technology

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Achievements

Latest feedback

Recent projects

Scarborough Centre for Healthy Communities
Scarborough Centre for Healthy Communities
Scarborough, Ontario, Canada

Product Launch Business Case

This project will prepare a business case for a social enterprise venture(SEV) that involves the launch of various tech products and services. This case will be presented to foundations and donors to help secure start-up funding. This SEV would provide a revenue stream as well as opportunities for other organizations to take advantage of our innovations in technology to improve the delivery of services to diverse communities impacted by racialization, marginalization, and health inequities.

Matches 4
Category Market research + 4
Closed
Scarborough Centre for Healthy Communities
Scarborough Centre for Healthy Communities
Scarborough, Ontario, Canada

Awareness Video Creation

Our organization is passionate about decreasing health inequities in the racialized populations we serve. We ​​want to tell the story of our typical client to increase awareness about our community's needs and attract funders, volunteers, and new clients to our organization. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with our mission,vision and the community we serve. Knowledge of impact storytelling and journey mapping is an asset. Creation of a video using B roll provided by us and other mediums as appropriate. Editing video which includes adding text, transitions, and overlays to the video. Using Adobe Premier Pro Video Editing software and Canva would be preferential. Presenting the video and making edits based on feedback. Bonus Steps. Recommendations on the promotion of the video created. Notes: Go to our YouTube channel to view various videos created in house. Go to www.schcontario.ca to view our website. Sample of "B' roll content is attached.

Matches 0
Category Media + 1
Closed
Scarborough Centre for Healthy Communities
Scarborough Centre for Healthy Communities
Scarborough, Ontario, Canada

Social Enterprise Business Case

This project will work with youth and their staff facilitators to prepare a business case for a social enterprise venture(SEV) that the MSYL group could continue to operate. This case will be presented to Centre for Social Innovation to help secure start up funding. MSYL is based upon a peer-to-peer model to provide meaningful and solutions based engagement from youth. This SEV would provide a revenue stream as well as opportunities for youth to develop new skills, plus experience and knowledge in operating a small business. The components of this comprehensive but clear and concise plan can be based upon the students learned model for a business case but should include: Executive Summary Objective (for stakeholders SCHC, MSYL and funders) Current and Future State Market Analysis (research) Project Alternatives (Top 2 or 3) Recommended Project (Why #1) Implementation Plan (Including Return on Investment and Risk Assessment) Conclusion References & Appendices.

Matches 1
Category Market research + 4
Closed
Scarborough Centre for Healthy Communities
Scarborough Centre for Healthy Communities
Scarborough, Ontario, Canada

Social Enterprise Business Case

This project will work with youth and their staff facilitators to prepare a business case for a social enterprise venture(SEV) that the MSYL group could continue to operate. This case will be presented to Centre for Social Innovation to help secure start up funding. MSYL is based upon a peer-to-peer model to provide meaningful and solutions based engagement from youth. This SEV would provide a revenue stream as well as opportunities for youth to develop new skills, plus experience and knowledge in operating a small business. The components of this comprehensive but clear and concise plan can be based upon the students learned model for a business case but should include: Executive Summary Objective (for stakeholders SCHC, MSYL and funders) Current and Future State Market Analysis (research) Project Alternatives (Top 2 or 3) Recommended Project (Why #1) Implementation Plan (Including Return on Investment and Risk Assessment) Conclusion References & Appendices.

Matches 1
Category Market research + 4
Closed

Work experience

Fund and Volunteer Development Manager
Scarborough Centre for Healthy Communities
Toronto, Ontario, Canada
October 2017 - Current

Community Health Centre and Social Service provider in Scarborough

Education

HBA, Business Administration
Ivey Business School, London Ontario
September 1977 - May 1981