(Local Heroes Film Festival) ENTR 4433 Business Plan Development
Project Description : [Local Heroes Film Festival] Welcome to the Edmonton Short Film Festival which manages the Local Heroes Film Festival! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative program - the Local Heroes Film Festival. Main Goal : The primary objective of this project is to produce a business plan for expanding Local Heroes Film Festival (LHFF) distribution across Alberta.
Edmonton Short Film Festival Communications Support
The Edmonton Short Film Festival is seeking a student to provide specialized communications support for creating compelling content to reach our current and potential audiences for: our annual 48hr Filmmaking Challenge in July - in partnership with Explore Edmonton and the 2022 K-Days Call for Submissions September Filmmaker Panel 10th Anniversary Guest Speaker event and annual our Edmonton Short Film Festival in October. 2022 is out 10th anniversary year! This position will require the following skills: Research skills Strong writing and editing skills On-line communication skills Creating visual assets that will be used on our web site and social media platforms. If you like the sound of our organization and are ready to tackle this challenge with us, then we'd love to hear from you!
Edmonton Short Film Festival Communications Support
The Edmonton Short Film Festival is seeking a student/s to provide specialized communications support for writing blog articles on our local filmmaking sector. Our videographer will be working on producing videos on the people in the filmmaking sector in Edmonton and these articles will be used in conjunction with these videos. The articles will focus on the many different aspects of what it takes to create a film including: Script Writer, Director, Producer, Cinematographer, Set Design, Actors, Costume Designer, Hair & Make-up, Lighting, Special Effects, Sound, and Editing, This position will require the following skills: Research skills Strong writing and editing skills On-line communication skills Creating visual assets that will be used on our web site and social media platforms. If you like the sound of our company, and are ready to tackle this challenge with us, then we'd love to hear from you!
Reaching a New Audience
As with everyone else in the world, the Edmonton Short Film Festival has had to make substantial changes to our programming and events. We understand the importance of transitioning to an on-line environment. We have been offering programming at live in person events in both 2020 and 2021, but these can no longer take place on the scale they did in the past for the foreseen future. Establishing an on-line presence for our programs and events will assist us in reaching a broader audience. We know who our live in person audience is - but this may have changed for 2021 - and we also need to determine our potential on-line audience for marketing and promoting future events. The shift towards consumer/audience driven on-line content was already happening pre covid – Covid just pushed it into the realm of must do or not survive very quickly. Establishing a strong on-line presence will ensure that our audience can access our events and as mentioned, we will be able to reach a much larger audience. On-line content removes many barriers including – mobility, travel, location (anyone in the world can access, don't need to be in the same city), and mental health (for example those with social anxiety can participate on their own and not attend a busy crowded noisy event).
Digital Content Creation
Number of individual students required: 1 OR Number of students required to work in team: 1 team of 2 students We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. 2021 will require us to host our events and programs on-line and hopefully an in person event in October - the annual Edmonton Short Film Festival. Upcoming events are: 48hr Mobile Device Workshop (May); 48hr Mobile Device Filmmaking Challenge (July); 48hr Film Expo - on-line and live event (pending current covid restrictions); Fall Filmmaker Skills Workshop (Sept); Red Carpet Gala and Long Shorts (Oct). To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.
Digital Content Creation
Number of individual students required: 1 OR Number of students required to work in team: 1 team of 2 students We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. 2021 will require us to host our events and programs on-line and hopefully an in person event in October - the annual Edmonton Short Film Festival. Upcoming events are: 48hr Mobile Device Workshop (May); 48hr Mobile Device Filmmaking Challenge (July); 48hr Film Expo - on-line and live event (pending current covid restrictions); Fall Filmmaker Skills Workshop (Sept); Red Carpet Gala and Long Shorts (Oct). To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.
Accounting (ESFF)
We could use assistance with our bank reconciliation and reports for our annual Audit.
ESFF SEO and Web Analytics
As a small non profit arts organization with one part time staff person and heavy reliance on volunteers, support and information to assist with our web site would be extremely beneficial. Search Engine Optimization and Web Analytics would have a major impact on our organization. The Edmonton Short Film Festival is a grassroots organization that is relatively young when compared to other film festivals in Alberta, Canada and Internationally. We have built our audience, supporters and patrons entirely through social media as we have a very very small operating budget. Assistance in both areas mentioned would allow us to reach new audiences.
Reaching a New Audience
As with everyone else in the world, the Edmonton Short Film Festival has had to make substantial changes to our programming and events. We understand the importance of transitioning to an on-line environment. We will still be offering programming at live in person events, but these can no longer take place on the scale they did in the past for the foreseen future. Establishing an on-line presence for our programs and events will also reach a broader audience. We know who our live in person audience is but need to determine our potential on-line audience for marketing and promoting future events. The shift towards consumer/audience driven on-line content was already happening pre covid – Covid just pushed it into the realm of must do or not survive very quickly. Establishing a strong on-line presence will ensure that our audience can access our events and as mentioned, and we will be able to reach a much larger audience. On-line content removes many barriers including – mobility, travel, location (anyone in the world can access, don't need to be in the same city), and mental health (for example those with social anxiety can participate on their own and not attend a busy crowded noisy event).
Edmonton Short Film Festival - Design
App or promotional videos for ESFF. App An app that our guests can use to access more information about the films, filmmakers and cast rather than just the standard printed program. Promo video A promotional video for use on our web site and social media platforms to promote and describe what the Edmonton Short Film is all about.