Health & Wellness Program Implementation

Currently, we do not have a formalized Health and Wellness Program. We do not feel we have an adequate understanding of what types of health and wellness initiatives will be of value to our employees or how to justify the cost to our Board of Directors. We would like to get a better sense of what other organizations are doing to promote health and wellness among their employees and which programs are most impactful. We believe this project will involve: Conducting a survey or short interviews with a random sampling of current employees. Researching current trends in corporate health and wellness. Developing a realistic Health and Wellness Program based on the budget/time restrictions identified by the organization and implementing ideas derived from research. Providing ROI metrics to justify the implementation of a corporate Health and Wellness Program. Students will be provided access to organization information as required, including access to employees for collecting survey or interview data (if required). The primary goal of implementing a Health and Wellness Program is to elevate the overall wellbeing of our employees and to make our organization an employer of choice. We hope to gain an understanding of what components should be included and on implementation strategies.

Virtual Internship Opportunity: HR Intern

Positions available: 2 teams of 3 students per team. The primary focus for the student will be: WAG Healing Sanctuary's overall mission is to promote mutual healing through the human-animal bond. Each project site will accomplish that mission in different ways and in response to commmunity needs: Animal companion-friendly Transitional living center for single moms with children, Foster kids program, human-animal bond retreat. We are looking for a HR intern who can help us develop a robust approach to recruitment sources, identifying candidates and establishing an employee development program that offers mutual benefit toward both retention and transition. Our goal at the end of this experience is: Identify hiring criteria for overall mission and tailored for 1-2 of the prospective project sites. Identify staffing duties and responsibilities and prospective positions for start-up and projected in relation to increased funding and demand. Identify ideal resources for recruitment. Identify HR practices that would best support and develop employees. Other duties the student may complete could include : literature review, HR policies relevant to mission and project sites, open to brainstorming essentials and other considerations We will plan to communicate with our virtual intern using these communication tools: email, videochat, WhatsApp or text Student's primary contact : Julie Hendrickson, Director, 360-620-5109 Secondary contact:

W.A.G. Healing Web Development

Positions available: one team of three web development students. The LevelUp Web Development team should expect to collaborate with LevelUp marketing teams from this project We would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like it to do. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site. Link the website to the small business that supports the non-profit with funding and program activities. Collaborate with the other team (another team of Level UP students) to share subject matter expertise and execute the project

WAG Healing Marketing Strategy

Positions available: two teams of three marketing students The LevelUp Marketing team should expect to collaborate with LevelUp web development team from this project With respect to the current pandemic, WAG Healing will start as a virtual program and use the feedback from that program to shape an eventual residential program for transitioning veterans and their animal companions. The primary focus for the students will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Whatsapp for texts and brief updates and Riipen messaging for other communications. Willing to use non-profit email address with team. Primary contact : Julie Hendrickson, Founder/ Director, 1-360-620-5109, we.r.guardians@gmail.com