Blogging on Natural Ingredients in Cosmetic Industry

Katarina Apet Style is in process of the developing new cosmetic products utilizing only natural ingredients. The products will be based on the proprietary combinations of various botanical extracts and organic molecules. We would like to collaborate with students to create blog posts that educate consumers on the benefits of natural ingredients in our future products and to build consumer awareness. The students will be assigned specific ingredients to develop their blogs. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, and our natural ingredients. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Competitive Analysis - Skin Absorption Technologies for Skincare Products

Katarina Apet Style and Image Consultant is in the process of complementing its services with a line of innovative cosmetics products utilizing the latest research on absorption technologies to enhance the effectiveness of topical formulations. We need to have a better understanding of competitive skin absorption technologies and assess their awareness by the target audience. This project will include: Identification of our current competitors with product offerings with enhanced absorption Identification of potential future competitors (eg. a large company in a similar industry that may enter the space) The creation of a matrix identifying features of absorption technologies available on the market A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. Blogging on the competitive absorption technologies, their strengths and weaknesses. We will give you access to organizational assets to support this project and suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in the absorption technologies space and how we can differentiate ourselves through our product/service offering.

Market Research for Business Plans

Conseil Progressio provides management consulting services to small and medium enterprises. Our clients require assistance in the development of business plans to apply for funding. We would like to collaborate with students to conduct market research, competitive analysis, and marketing strategy development. Students will be assigned to develop some portion of a business plan or a complete business plan depending on the required level of details. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products, and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products, and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

Promotional Materials and Presentations

Conseil Progressio provides management consulting services to small and medium enterprises. Our clients require assistance in the development of various marketing materials for promotional purposes. The marketing materials may include PPT presentations, fliers, and infographics. We would like to collaborate with students to develop such promotional marketing materials. Based on insights from our marketing team and your research, you will develop the above materials for our various media (email and website communications channels, event activation, printed materials for trade shows) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of products and services in the target markets. The details on the specific products and services will be provided to the students.