Data Analysis

We’d like students to help analyze retail industry datasets to develop impacts of covid on retail product sales. Retail industry has gone through massive disruption due to the change in customer behavior, market dynamics and supply chain challenges. The marketing and sales solutions requires augmentation from industry data to learn about new buying patterns emerging as customers adapt to lifestyle needs post pandemic. We want to analyze Industry trend data for customer shopping habits based on income, product sales data to develop insights for marketing campaigns through recommendation engines and insights drawn from data analysis.