Carbon Floor Outreach and Customer Psychology Project

The main goal for the project is to use the education in Psychology to create outreach materials, contribute to customer psychology analysis, and develop a social media campaign to increase awareness of Carbon Floor and one of its product lines. This will involve several different steps for the students, including: - Analyzing customer psychology and behavior to inform outreach materials and social media campaign. - Creating outreach materials such as brochures, flyers, and digital content. - Contributing to the analysis of customer psychology to inform marketing strategies. - Developing a social media campaign to increase awareness of Carbon Floor and its product line. - Depending on capabilities and skill set, creating content and videos for the outreach and customer acquisition efforts.

Carbon Floor Shopify App Development

The main goal for the project is to develop an Application for Shopify that meets all requirements for submission to Shopify’s App Approval team. This will involve several different steps for the learners, including: - Understanding the app review process and requirements for submission to Shopify’s App Approval team. - Determining if the app needs to meet the protected customer data requirements. - Understanding the support requirements for app developers on the Shopify platform. More details will be shared about the project once we connect.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Graphic Design and/or Outreach for Carbon Floor

To provide graphic design and/or outreach information for Carbon Floor.

Carbon Floor Sustainability and Climate Adaptation (Tourism Sector)

The goal of this project is to provide destination development consulting and support services in the two Service Areas: Strategy Development and/or Implementation services, and Project Management and/or Advisory/Support services. This will involve several different steps for the students, including: - Analyzing existing data and research related to the tourism sector and sustainability and climate adaptation. - Developing a proposal for the two Service Areas that includes a strategy and/or implementation plan, as well as a project management and/or advisory/support plan. - Researching and identifying potential partners and stakeholders that could be involved in the project. - Developing a budget and timeline for the project. - Presenting the proposal to Carbon Floor.

Carbon Floor Environmental Stewardship Project

The main goal of this project is to create awareness around environmental stewardship and strategies for environmental tourism. This will involve several different steps for the students, including: - Researching current environmental stewardship initiatives and strategies. - Developing a comprehensive plan for environmental tourism that includes best practices for sustainability. - Creating a marketing plan for the project that includes strategies for raising awareness and engaging potential customers. - Developing a budget for the project and identifying potential sources of funding. - Evaluating the effectiveness of the project and making recommendations for improvement.

Millennial Marketing Communications Plan for Carbon Floor's E-Commerce Client

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market.

Awareness Video Creation for a client's E-commerce brand

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission, and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.

Newsletter Development for Carbon Floor's Client E-Commerce business

Our organization is passionate about promoting our business by working on our clients' newsletters. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to develop and distribute a newsletter promoting our cause. This will involve several different steps for the students, including: Conducting background research on the e-commerce brand's industry. Brainstorming topics for each issue. Setting, coordinating, and enforcing deadlines. Creating materials to be published and making revisions based on feedback. Proofreading drafts of newsletters and recommending areas for improvement. Bonus steps in the process would also include: Recommend other ways to increase awareness about our cause.

SEO and Social Media Strategy for Carbon Floor's Ecommerce Client

Our team is looking to take one of our clients in the E-Commerce project's social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic. Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customer's activity, rather than general trends

Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Animated Video to create awareness for Environment and Sustainability

At Carbon Floor, we believe that raising awareness about ESG, carbon neutrality, Net Zero goals, and the United Nations' sustainability goals is essential to drive positive change in the world. To achieve this, we are launching an ambitious project to create a series of engaging and informative animated videos. Project Goal: The primary goal of this project is to educate, inspire, and engage a broad audience, including businesses, policymakers, students, and the general public, on the importance of ESG principles, carbon neutrality, Net Zero initiatives, and the UN's sustainability goals. Our animated video series aims to make complex concepts easily understandable, compelling, and accessible to a wide range of viewers. Raising awareness about ESG and sustainability is crucial in addressing global challenges such as climate change, inequality, and environmental degradation. By creating engaging animated videos, we aim to inspire individuals and organizations to take meaningful actions towards a more sustainable and equitable future.

Website Development and update

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Cyber Security Project - Boost Website security

The main goal of this project is to plan, implement, manage, monitor, and upgrade security measures for the protection of Carbon Floor's website. Our website keeps getting hacked. There are consistent brute-force attacks. The website was created using a WordPress theme.

Carbon Floor Climate Impact App

The main goal for the project is to design an app for Carbon Floor that allows users to set a climate impact goal, calculate their climate impact by inputting their activities, and use those to compete via leaderboards and mini-challenges.

Website - Analysis and Update

Our current website can be updated to make it better. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website

Climate Change Awareness Through Comics

The goal of this project is to create comics that raise awareness about climate change and the importance of sustainability, Net Zero, and safeguarding water resources. The comics should be engaging and colorful and should address subjects like the role of nature-based solutions, technology solutions, water resources, or climate impact. The comics should be inspired by scientific studies or collaboration.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Carbon Calculator Project

The goal of this project is to create a carbon calculator for Carbon Floor that will calculate the environmental impact in terms of carbon dioxide equivalents. The calculator will cover all three scopes of GHG emissions (Scope-1, Scope-2, and Scope-3) and will include different options for unit selections of different activities. The calculator will be embedded in our website and designed/styled according to our website design.