Digital Marketing Strategy For a Fashion Inspired Headphones Brand Co

We want students to help us develop an innovative digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? What are the best way to promote a membership base community with earning opportunities for marginalized youths and young adults?

Investment Raising Plan

Our company is committed to serving our target market. To direct our future activities, we are in need of investor support. We would like to collaborate with students to develop a capital raising plan that meets our goals. This will involve several different steps for the students, including: Familiarizing themselves with our social initiative ZEP, products and services. Defining goals for the investment raising plan with a focus on crowdfunding Conducting research on potential investors for our company. Creating investment materials such as presentations and templates for our financials and forecasts. Collaborating with a awareness video team Bonus steps in the process would also include: Recommending improvements or changes for future investment materials. Relay to investors that there will be huge opportunities to recoup ROI on said inestments

Market Research

We would like to collaborate with students to support our market research efforts. The students will play a pivotal role in helping us gain a better understanding of the challenges faced by our target audience, assessing the impact of these challenges, and exploring alternative solutions. This project provides a unique opportunity to gain hands-on experience in conducting comprehensive market research, developing strategic insights, and contributing to the decision-making processes within our organization.

Innovation Strategist

The goal of this project is to provide companies with the insights and deliverables needed to expand or innovate their business. This will involve conducting thorough market research, demonstrating a keen ability to identify and analyze emerging business opportunities with strong product-market fit from global markets. The learners will also need to possess advanced skills in strategic thinking and innovation, enabling them to adapt these concepts effectively for the Canadian context.