Digital Marketing Strategy for Puebla Golf Co.

Puebla Golf Co. is seeking to enhance its digital presence and community engagement through targeted marketing campaigns on Meta (Facebook and Instagram) and Google. The goal is to increase brand awareness, drive traffic to the company's website, and foster a stronger connection with the local community. The project involves creating a comprehensive digital marketing strategy that leverages both Meta and Google advertising platforms. Students will apply their classroom knowledge of digital marketing, analytics, and community outreach to develop and implement effective marketing campaigns. The project will also include analyzing the performance of these campaigns and providing recommendations for future improvements. Key tasks include: - Conducting market research to identify target audiences. - Developing and designing ad creatives for Meta and Google. - Setting up and managing ad campaigns on Meta and Google. - Monitoring and analyzing campaign performance using analytics tools. - Creating a community outreach plan to engage local audiences.

Wool Duvet Launch Strategy

Milo & Dexter is introducing a new line of wool duvets and seeks to develop a comprehensive launch strategy. The project aims to create a marketing plan that highlights the unique benefits of wool duvets, such as sustainability, comfort, and temperature regulation. The team will research market trends, identify target demographics, and analyze competitors to position the product effectively. Additionally, the project will explore potential distribution channels and promotional tactics to maximize reach and impact. This project provides an opportunity for learners to apply their knowledge of marketing principles, consumer behavior, and strategic planning in a real-world context.

MacEwan Sustainability Awareness Campaign

MacEwan University Sustainability hopes to enhance student engagement and awareness regarding sustainable practices and initiatives on campus. The goal is to develop and implement a targeted marketing plan that effectively communicates the importance of a specific sustainability topic or initiative, encouraging positive behavioral change among students. MacEwan Sustainability will be able to provide a budget for the campaign, with details to be determined based on the scope of the campaign. This campaign will build off survey data collected in Fall 2024 by the MARK 312 Marketing Research and Analysis class which will help the consultants to understand current student perceptions and behaviors related to sustainability. By analyzing the survey data alongside MacEwan Sustainability staff, the team will identify key areas where awareness is lacking and tailor messages to address one or more of these gaps. This project provides an opportunity for students to apply marketing principles learned in the classroom to a real-world scenario, focusing on sustainability communication strategies. The outcome will be a comprehensive marketing plan that can be implemented to foster a more sustainable campus culture.