New Animation product needs SEO & Social Media Strategy

Our TACTIC Product team is looking to take our social media presence to the next level in order to drive traffic to our website (southpawtech.com) and specifically to our new Product page (targeting the global VFX and Animation industry - for now). To do this, we hope to improve our search engine optimization, and create a supportive/optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our VFX/Animation customers search for. Researching SEO requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content. Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus would include: Using analytics, tailor the content calendar to the VFX/Animation industries activity, rather than general trends