Digital Content Creation for Load Planning Software Company
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We provide load optimization software to companies worldwide, enabling customers to pack cartons, pallets, containers, rail cars, trucks and airline cargo (ULDs) more efficiently and more environmentally. We are lacking in materials to help us market our software effectively and to help turn enquiries into sales more efficiently. We need digital content that gets companies interested in learning more about MagicLogic and our load optimization solutions, guiding them through the sales process. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you find logistics and the concept of improved efficiencies for companies interesting, we would like to hear from you.
Sales Process Optimization
We would like you to review and document our current sales process, define a strategy, and generate training material for our current team and new hires. Most of our leads come directly through our website while others (cold leads) are sourced elsewhere. We are looking to develop a more automated process to contact these leads, with the message depending on whether they are 'cold' or 'warm.' Based on your research and industry best practices, you should develop new messaging and sales call scripts to help us increase the quality and number of leads generated. The insights that you provide will help our team improve lead generation and increase conversion rates to drive more sales.
Voice Over Scripting & Performance
Our organization wants to create a series of simple "how-to" videos to assist users of our software and help them explore commonly-used features. We would like to collaborate with students to help us tell a compelling story through these videos. Based on our desired outcomes we would like to collaborate with students to script and record a professional voice over.
Marketing Campaign for Logistics Company
Positions available: 1-5 MagicLogic is a small company but well-established (since 1998) and we deal with very large international clients all around the world. We have partially completed a re-branding exercise and are now thinking about how we can improve our messaging, our materials and use our marketing budget in the most effective way. Students should be prepared to: Conduct an analysis to determine improvements to our message and which channels to focus on Revise existing or create new assets for marketing (sales decks, ad content, blogs) Identify metrics that can be used to measure the effectiveness of our marketing Present a media plan and budget proposals There are up to five positions available for this project.
Develop Brand New Website for Logistics Company
Positions available: 1-2 We would like a new website for our organization. MagicLogic is a small company but we deal with very large international clients, so your work will be seen by some of the biggest and best known companies in the world. We have plenty of good quality content but are struggling to make our message clear and feel that the current site is dated-looking and perhaps not presenting the message about what we do in an immediate enough way. We are also aware the current site is not optimized for SEO. We would like to work with students to develop a new website for us. The site should include a blog section as well as a series of pages. Content and a site map can be provided but we are keeping an open mind as to its design. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site. Improve the SEO We can provide IT support to help set up a server and any platform that is found to be suitable. There are two positions available for this project at 80 hours each.
Develop Brand New Website for Logistics Company
Positions available: 1-2 We would like a new website for our organization. MagicLogic is a small company but we deal with very large international clients, so your work will be seen by some of the biggest and best known companies in the world. We have plenty of good quality content but are struggling to make our message clear and feel that the current site is dated-looking and perhaps not presenting the message about what we do in an immediate enough way. We are also aware the current site is not optimized for SEO. We would like to work with students to develop a new website for us. The site should include a blog section as well as a series of pages. Content and a site map can be provided but we are keeping an open mind as to its design. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site. Improve the SEO We can provide IT support to help set up a server and any platform that is found to be suitable. There are two positions available for this project at 80 hours each.