Foreign Market Promotional Material Development

DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Together with our marketing team, we would like for you to design new promotional material for an international market where we are currently conducting business. The promotional materials will include the following items: - Redesign the company logo to be used in all marketing materials targeting foreign markets - Design a compelling business card for our employees to be shared electronically with potential clients overseas. - Company presentation in PPT and PDF formats in English. This may involve several versions targeting specific markets (Asia, Middle East, Europe, South America) - Product catalog in PDF formats in English. This may involve several versions targeting specific markets (Asia, Middle East, Europe, South America) - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. This project will involve: Researching the foreign market where we have recently expanded Assessing our existing marketing communications and adjusting messaging on the promotional materials as per your research. Recommending supplementary marketing tactics to reinforce messaging on the marketing materials under consideration. We are looking to improve our current marketing messages on promotional materials and to design new convincing, persuasive, and appealing items that will inspire confidence and credibility in potential recipients of these materials.

Market Analysis for Personal Styling Services

Katarina Apet Style and Image Consultant is in need to analyze the market demand for personal styling services across different provinces in Canada. Additionally, we would like to analyze competitive organizations that provide similar services. It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: Needs analysis of the target markets for personal styling and image consulting services. Identification of our current competitors providing similar services virtually and in person. Developing a SWOT analysis to characterize the personal styling industry in Canada. Preparing a competitive matrix describing our competitive advantages and disadvantages relative to the competition identified. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We hope to gain a comprehensive understanding of the consumer needs and competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging. The final deliverables will be in the form of reports.

Competitive Analysis - Cosmetics Products

Katarina Apet Style and Image Consultant is in the process to complement its services with a line of innovative cosmetics products based on the latest research on Hyaluronic Acid used in cosmeceutical products. It’s important for us to have a better understanding of competitive brands and products and how they are perceived by the target audience. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: Segmentation of the target audience and user profiles Identification of our current competitors with similar product offerings for each target segment Identification of potential future competitors (eg. a large company in a similar industry that may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Product Launch Strategy

We want to expand our product offering with a new line: innovative cosmetics products (creams and gels) based on the latest research on Hyaluronic Acid used in cosmeceuticals. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Packaging strategy to provide an exciting unpacking experience and brand uniqueness 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.