Foreign Market Promotional Material Development
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Together with our marketing team, we would like for you to design new promotional material for an international market where we are currently conducting business. The promotional materials will include the following items: - Redesign the company logo to be used in all marketing materials targeting foreign markets - Design a compelling business card for our employees to be shared electronically with potential clients overseas. - Company presentation in PPT and PDF formats in English. This may involve several versions targeting specific markets (Asia, Middle East, Europe, South America) - Product catalog in PDF formats in English. This may involve several versions targeting specific markets (Asia, Middle East, Europe, South America) - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. This project will involve: Researching the foreign market where we have recently expanded Assessing our existing marketing communications and adjusting messaging on the promotional materials as per your research. Recommending supplementary marketing tactics to reinforce messaging on the marketing materials under consideration. We are looking to improve our current marketing messages on promotional materials and to design new convincing, persuasive, and appealing items that will inspire confidence and credibility in potential recipients of these materials.
Market Analysis for Personal Styling Services
Katarina Apet Style and Image Consultant is in need to analyze the market demand for personal styling services across different provinces in Canada. Additionally, we would like to analyze competitive organizations that provide similar services. It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: Needs analysis of the target markets for personal styling and image consulting services. Identification of our current competitors providing similar services virtually and in person. Developing a SWOT analysis to characterize the personal styling industry in Canada. Preparing a competitive matrix describing our competitive advantages and disadvantages relative to the competition identified. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We hope to gain a comprehensive understanding of the consumer needs and competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging. The final deliverables will be in the form of reports.
Competitive Analysis - Cosmetics Products
Katarina Apet Style and Image Consultant is in the process to complement its services with a line of innovative cosmetics products based on the latest research on Hyaluronic Acid used in cosmeceutical products. It’s important for us to have a better understanding of competitive brands and products and how they are perceived by the target audience. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: Segmentation of the target audience and user profiles Identification of our current competitors with similar product offerings for each target segment Identification of potential future competitors (eg. a large company in a similar industry that may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
Product Launch Strategy
We want to expand our product offering with a new line: innovative cosmetics products (creams and gels) based on the latest research on Hyaluronic Acid used in cosmeceuticals. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Packaging strategy to provide an exciting unpacking experience and brand uniqueness 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
Market Research - Squalene
DLA & Associates Inc is in the process of developing a line of functional medicinal and cosmetic products based on amaranth seeds. Amaranth is rich in squalene widely used in the cosmetic industry. DLA & Associates Inc. is looking for new ways to extract this ingredient from amaranth and to set up a manufacturing facility. We want to better understand our target market and audience for squalene as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research and communications strategies to reach the target segments Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.
Promotional Material - Amaranth
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America. - Redesign the brand elements to be used in all marketing materials targeting amaranth markets - Company presentation in PPT and PDF formats in English for amaranth products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.
Competitive Analysis - online marketplaces
DLA and Associates Inc is planning to launch new consumer products on online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our online marketing strategy to sell our products on these platforms. The product categories include snack bars, grain products, and specialty honey. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in online market places and how we can differentiate ourselves through our product/service offering, and our messaging. Students can select a specific product category to focus on.
Blogging - Reviews of Clinical Studies of Amaranth Oil
Folium Labs has recently launched a new wellness product - a 30 ml dropper bottle with cold-pressed amaranth oil. Amaranth Oil has a lot of medicinal benefits and contains a number of active ingredients that are widely used in the nutraceutical and pharmaceutical industries. We want to create a blog with reviews of the latest advances in the scientific evidence of amaranth oil in treating various medical conditions. This will strengthen our marketing and bring more awareness about the science-backed benefits of amaranth oil. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website educate consumers on the latest research on amaranth oil, and build credibility among consumers about its benefits, converting them into online buyers. The students will conduct and learn the following digital advertising and e-commerce activities: Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags. Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too. Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content. Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog. Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog. Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates. Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase. Each blog should convey information about a specific study and its conclusions. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products, and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
Market Research - Therapeutic Applications of Natural Ingredients
Folium Labs Inc. is a biopharmaceutical company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We utilize innovative techniques to create highly absorbable compounds with enhanced efficacy and target a number of medical conditions. We are looking for market research on a number of natural ingredients and their therapeutic applications. Folium is currently working on the development of a range of products containing natural ingredients that are poorly absorbed by our bodies. We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Objective We hope to gain a comprehensive understanding of the set of defined ingredients, their medicinal applications, and market potential.
Blog Writers - Functional Foods and Health Benefits
DLA & Associates Inc. is an active player in the agricultural space and food industry. Currently, the company is exploring market opportunities for novel functional food products infused with vitamins, minerals, and botanical extracts. We are looking for students to write blogs on functional foods. The project includes: - Research on health benefits of functional foods and the functional foods industry in general; - Development of short blog articles for posting on the website and other social media platforms; - Reaching out to other websites for opportunities to post guest posts on functional foods. Based on insights from our marketing team and your research, you will develop a set of blog materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of functional food products.
Competitive Analysis of Edible Grain Flakes Brands in North America
DLA and Associates Inc. is planning to launch new healthy edible grain flakes products in physical stores and online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our traditional and online marketing strategy to sell our products on these platforms and to develop a strong distribution network. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in online marketplaces and physical stores and how we can differentiate ourselves through our product/service offering, and our messaging.
Brand Development and Marketing Launch
DLA & Associates Inc. is in the process of developing a line of novel functional foods with medicinal benefits. The novel products will include protein bars, stick snacks, and porridge mixes. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Industry size and market potential for each product category Creating a brand persona and development of brand elements Target market research and communications strategies to reach the target segments Competitive landscape and SWOT analysis for each product category Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report on a selected topic: market size and potential for the products of interest, marketing communications strategies for a product under consideration, SWOT analysis for a specific product, and packaging strategies for a selected product. The company plans to engage a group of students to work on this project. Students can pick certain areas of the projects in accordance with their interests and competencies.