Market Expansion Research

the main goal is to expand posh wood to a point where we would be able to hire fulltime members with the number of customers we bring in.

Lean Startup Business Strategy Development

We want to simplify our product development and operational processes to make our business model more “lean” and reactive to customer feedback. The focus of this project should be on clearly identifying the root problems that are increasing time and cost allocations across our operations and suggesting actionable solutions. Mapping our operational processes. Re4ccomends next steps Recommending improvements to optimize our organization.

New Animation product needs SEO & Social Media Strategy

Our TACTIC Product team is looking to take our social media presence to the next level in order to drive traffic to our website (southpawtech.com) and specifically to our new Product page (targeting the global VFX and Animation industry - for now). To do this, we hope to improve our search engine optimization, and create a supportive/optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our VFX/Animation customers search for. Researching SEO requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content. Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus would include: Using analytics, tailor the content calendar to the VFX/Animation industries activity, rather than general trends