Comprehensive Cybersecurity Enhancement for 123 Petits Pas Inc.

Project Overview The goal of this project is to enhance the cybersecurity posture of 123 Petits Pas Inc. through a series of coordinated efforts that include a comprehensive website security audit, development of a robust data protection and privacy policy, and the implementation of a cyber threat monitoring and response plan. This project aims to protect our business and customer data, ensure compliance with relevant laws, and establish a proactive approach to managing cyber threats.

French Learning Package for Parents

The main goal for the project is to create a comprehensive French learning package for parents to support their children's French learning over the summer. The package should include interactive and engaging materials that cater to children ages 0-9 years, and should be accessible to parents with or without prior knowledge of the French language. The package should aim to make French learning fun and enjoyable for both parents and children.

Kajabi Course Content Migration Project

The main goal for the project is to migrate the current online course content of 123 Petits Pas Inc. over to the Kajabi platform. This will involve transferring all existing course materials, videos, and resources to Kajabi in order to provide a seamless learning experience for families in a way that is visually pleasing and aligns well with our brand.

Client Testimonials Integration Project for 123 Petits Pas Inc.

The main goal for the project is to create an engaging and highly converting "Client testimonials" page for the 123 Petits Pas Inc. website. Additionally, the project aims to integrate some testimonials throughout the current webpages where necessary to enhance the user experience and build trust with potential customers. This will involve several different steps for the learners, including: - Collecting and curating client testimonials from parents who have used the French educational services. - Designing and developing a dedicated "Client testimonials" page on the company website. - Integrating testimonials strategically throughout the current webpages to enhance credibility and trust. - Ensuring the testimonials are highly converting and engaging for the target audience of parents with children ages 0-9 years in Canada.

Outreach for 123 Petits Pas Inc.

The main goal for the project is to create an outreach strategy to connect with education-related partners and spread the word about the French programming offered by 123 Petits Pas Inc. The outreach will involve creating an information PDF and email template to be used for communication with potential partners.

French Learning Guides for 123 Petits Pas Inc.

The main goal for the project is to create 2 downloadable PDF guides that serve as lead magnets for 123 Petits Pas Inc.'s ideal clients: parents with children ages 0-9yrs and educators of children ages 0-9yrs. The guides will focus on introducing French learning to children in a fun way, aligning with the company's mission to make French learning accessible and engaging for families. We have content to work with as examples, but are looking to develop more robust guides in order to support as many families and educators as possible throughout Canada. The deliverables would also include the creation of marketing material to promote the free guides.

SEO Optimization for 123 Petits Pas Inc. Blog Posts

The main goal for the project is to optimize all current blog posts on the 123 Petits Pas Inc. website for SEO. This will involve going through each blog post, adding relevant keywords to attract the target audience, optimizing images, and adding new and relevant blog posts to improve the website's SEO performance.

Online Quiz for 123 Petits Pas Inc.

The main goal for the project is to create an online and interactive quiz that will help interested buyers know which of our programs best suits their needs. This will serve as a lead generator for our business and help lessen the customer service email load. This will involve several different steps for the students, including: - Understanding the target audience and the programs offered by 123 Petits Pas Inc. - Developing an interactive and user-friendly online quiz platform. - Creating questions and answers that will help determine the best program for the user. - Integrating lead generation forms within the quiz to capture user information. - Testing the quiz for functionality and user experience. - Implementing the quiz on the company's website.

Social Media Marketing Campaign: Youtube, TikTok

Our company advertises fun French learning programs for parents and young children online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. We feel confident with our current Instagram social content, but are looking to expand our reach to other social media platforms including: YouTube, TikTok, and any others that the team feels will fit well within the marketing campaign (ex: Pinterest). This will involve several different steps for the students, including: Familiarizing themselves with our company’s programs, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Creating content for each channel using our Instagram content as a starting point for sample content Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.