BizBuddy Market Launch Strategy

The project involves developing a comprehensive market launch strategy for BizBuddy, a new app by ScaleUp Consulting designed to assist small businesses in managing their operations more efficiently. The goal is to create and execute a strategic plan that outlines how to effectively introduce BizBuddy to its target market, ensuring maximum visibility and user engagement. This project will allow learners to apply their marketing and strategic planning skills to a real-world scenario, focusing on market analysis, target audience identification, and promotional tactics. The project is designed to be completed by a team of marketing students who will work collaboratively to develop a cohesive and actionable launch plan. Key tasks include conducting market research, identifying key marketing channels, and creating a promotional calendar.

Marketing strategy + Implementation Report

Students learn how to integrate marketing strategy in complex and dynamic environments. Taking advantage of the latest marketing research results and students' previous knowledge of segmentation, targeting, positioning and the marketing mix (e.g., product, distribution/place, promotion, price), students develop a sustainable marketing strategy report.