Rebranding of web app

The central aim of this project is to revamp the company's website, infusing it with a contemporary appeal to captivate its intended audience. Students are anticipated to achieve the following outcomes: gaining an in-depth understanding of the company's user-centric problem-solving approach, crafting personas through extensive user research focused on the target audience, producing a low-fidelity prototype for the website's rebranding, advancing to a high-fidelity prototype based on the approved initial design, and ultimately, developing the website with a modern aesthetic, complemented by meticulously designed sitemaps.