CRM Implementation Strategy for Arctech
MARK 2040
This experience involves George Brown students working on a CRM implementation plan for Arctech. Learners will apply their understanding of customer relationship management systems, project management, and strategic planning to develop a comprehensive implementation strategy. The objective is to bridge theoretical knowledge with practical application, enabling students to create actionable plans that align with industry standards and business goals. This project offers students the opportunity to enhance their problem-solving skills and gain hands-on experience in CRM deployment.
CRM Implementation Plan
MARK 2040
The learning outcomes this assignment works towards are: · Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. · Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics. The specific learning objectives that will be achieved by the learner are: · Craft a positioning matrix and related value proposition. · Project a clear understanding and analysis of market and customer segmentation. · Build a qualification model for leads and customers. · Develop a vendor analysis framework to recommend the optimal tool for the client. · Recommend the best CRM strategy and tool to improve customer relationships for an organization. · Create a strategic customer relationship marketing plan for an organization.
CRM Implementation Plan
MARK 2040
The learning outcomes this assignment works towards are: · Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. · Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics. The specific learning objectives that will be achieved by the learner are: · Craft a positioning matrix and related value proposition. · Project a clear understanding and analysis of market and customer segmentation. · Build a qualification model for leads and customers. · Develop a vendor analysis framework to recommend the optimal tool for the client. · Recommend the best CRM strategy and tool to improve customer relationships for an organization. · Create a strategic customer relationship marketing plan for an organization.
CRM Implementation Plan
MARK 2040
The learning outcomes this assignment works towards are: · Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. · Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics. The specific learning objectives that will be achieved by the learner are: · Craft a positioning matrix and related value proposition. · Project a clear understanding and analysis of market and customer segmentation. · Build a qualification model for leads and customers. · Develop a vendor analysis framework to recommend the optimal tool for the client. · Recommend the best CRM strategy and tool to improve customer relationships for an organization. · Create a strategic customer relationship marketing plan for an organization.
Customer Relationship Management (CRM) Audit and Recommendations
B409
Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?
MARK 4024 - Omni-Channel Marketing Fall 2023
B433
Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.
MARK 4024 - Omni-Channel Marketing Spring 2023
MARK 4024
Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.
Customer Relationship Management (CRM) Audit and Recommendations
MARK 4014
Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?
MARK 4024 - Omni-Channel Marketing Winter 2023
MARK 4024
Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.
Customer Relationship Management (CRM) Audit and Recommendations
MARK 4014
Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?