Stephanie Wallace
Stephanie Wallace
Professor - She / Her
(9)
6
George Brown College
George Brown College
Toronto, Ontario, Canada

CRM Implementation Plan

MARK 2040

Sep 19, 2024 - Dec 12, 2024

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

Matches 1
Category Customer segmentation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

CRM Implementation Plan

MARK 2040

Jun 1, 2024 - Aug 17, 2024

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

Matches 1
Category Customer segmentation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

CRM Implementation Plan

MARK 2040

Jan 22, 2024 - Apr 27, 2024

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

Matches 1
Category Customer segmentation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

Customer Relationship Management (CRM) Audit and Recommendations

B409

Sep 18, 2023 - Dec 15, 2023

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Matches 2
Category Lead generation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

MARK 4024 - Omni-Channel Marketing Fall 2023

B433

Sep 18, 2023 - Dec 15, 2023

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Matches 3
Category Customer segmentation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

MARK 4024 - Omni-Channel Marketing Spring 2023

MARK 4024

May 15, 2023 - Aug 18, 2023

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Matches 2
Category Customer segmentation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

Customer Relationship Management (CRM) Audit and Recommendations

MARK 4014

Jan 9, 2023 - Apr 18, 2023

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Matches 1
Category Lead generation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

MARK 4024 - Omni-Channel Marketing Winter 2023

MARK 4024

Jan 9, 2023 - Apr 11, 2023

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Matches 3
Category Lead generation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

Customer Relationship Management (CRM) Audit and Recommendations

MARK 4014

Oct 1, 2022 - Dec 17, 2022

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Matches 0
Category Lead generation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

MARK 4026 - Omni-Channel Marketing Fall 2022

MARK 4026

Oct 1, 2022 - Dec 17, 2022

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Matches 1
Category Lead generation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

Website User Experience Analysis

MARK 4024

May 20, 2022 - Jun 18, 2022

1. Student groups will be acting as UX website consultants, and will use one of Shopify’s free themes to redesign a modified version of a company's website based on UX principles: the UX Experience Honeycomb . The e-commerce platform should embody all seven honeycombs. 2. Once the website is designed, they will also make sure it is mobile friendly and aligned to select Google’s Principles of Mobile Site Design . Google has 25 mobile site design principles, which they have grouped into five sections. 3. In a report, students will explain how they aligned both your company's desktop and mobile website to the UX Experience Honeycomb. They are to provide screenshots as examples of each honeycomb. 4. They will then explain how they adhered to Google’s Principles of Mobile Site Design with screenshot examples of the principles you followed.

Matches 4
Category Website development + 2
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

MARK 4026 - Omni-Channel Marketing Spring/Summer 2022

MARK 4026

Jun 3, 2022 - Aug 20, 2022

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Matches 1
Category Lead generation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

MARK 4026 - Omni-Channel Marketing Winter 2022

MARK 4026

Feb 8, 2022 - Apr 20, 2022

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Matches 3
Category Lead generation + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

Customer Relationship Management (CRM) Audit and Recommendations

MARK 4014

Feb 3, 2022 - Apr 22, 2022

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Matches 0
Category Sales strategy + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

Customer Relationship Management (CRM) Audit and Recommendations

MARK 4014

Nov 1, 2021 - Dec 18, 2021

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Matches 1
Category Communications + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

MARK 4026 - Omni-Channel Marketing Fall 2021

MARK 4026

Sep 13, 2021 - Dec 18, 2021

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Matches 2
Category Communications + 4
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

MARK 4026 - Omni-Channel Marketing

MARK 4026

Jun 10, 2021 - Aug 20, 2021

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Matches 2
Category Communications + 2
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

MARK 4026 - Omni-Channel Marketing

MARK 4026

Feb 15, 2021 - Apr 20, 2021

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Matches 3
Category Communications + 2
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

Customer Relationship Management (CRM) Audit and Recommendations

MARK4014

Sep 7, 2020 - Dec 5, 2020

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? In this project students will explore your organization’s points of data (social media, mobile app, point of sale, etc.), current data collection tools, and how the CRM is used to combine data. They will recommend a new/improved CRM strategy to help drive organizational growth.

Matches 0
Category Marketing strategy + 1
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

Customer Relationship Management (CRM) Audit and Recommendations

MARK4014

Oct 14, 2019 - Dec 14, 2019

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? In this project students will explore your organization’s points of data (social media, mobile app, point of sale, etc.), current data collection tools, and how the CRM is used to combine data. They will recommend a new/improved CRM strategy to help drive organizational growth.

Matches 2
Category Marketing strategy + 1
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada

Mobile Marketing Audit

MARK 1052

Mar 12, 2019 - Apr 17, 2019

Want to understand your company's mobile landscape? Students will work as a team to review your current mobile landscape, including your mobile app, mobile-friendly website, geomarketing applications (i.e. beacons, wifi, etc.) and any other mobile channels (i.e. mobile ads, social media, etc.). For the following weeks, students will live and breathe your organization and provide a comprehensive audit of your mobile landscape. This audit will also include what your competitors are doing.

Matches 2
Category Market research + 1
Closed