Product Market Research

Summary: We are ready to take our business to the next level. We are looking to expand our UVC product offering to commercial and industrial markets. Our company requires assistance in accessing competitive landscape in the UVC product market. Project examples include but not limited to: Investigate competitive landscape to identify key messaging for promotion Market segmentation to identify the ideal target market for UVC surface disinfection Develop a go-to-market strategy for our new product expansion Develop pricing strategy based on industry research and potential customer surveys Identify requirements of any legal protocol and certification Project deliverables include but not limited to: A 10 page report summarizing findings A 30-minute presentation with recommendations based on market research results

Entertainment & Special Effects Lighting

We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow!  Our company requires some assistance is assessing our customer landscape outside of our current territory.  We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.  To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

eBike Global Analysis

Our organization is ready to make some business changes but we know that we need to assess the correct data to help inform our decisions.  We know little about our consumers and our target consumer base. By analyzing our customer data, we have historically been able to anticipate trends in buying behaviours, sales targets, etc. We need to look beyond the buyer and examine our industry before we make any further business moves.  Through a deep dive of our industry/market, we hope to identify key market trends to assist in our go-forward plans. We want to look at growth trends, stagnation patterns or decline analytics, for example. It is important for us to know where the most promising innovation exists or which areas are slowing down. We believe that there is enough industry data available to complete a study of our sector. It would be extremely helpful for a student group to look at our industry, identify key trends of growth, stagnation and decline. We are open to all information that seems appropriate and valuable.  Using these findings, we would like a detailed and researched report on the market trends that will mean the most to the future of our business.  

eBike Global Analysis

Our organization is ready to make some business changes but we know that we need to assess the correct data to help inform our decisions.  We know little about our consumers and our target consumer base. By analyzing our customer data, we have historically been able to anticipate trends in buying behaviours, sales targets, etc. We need to look beyond the buyer and examine our industry before we make any further business moves.  Through a deep dive of our industry/market, we hope to identify key market trends to assist in our go-forward plans. We want to look at growth trends, stagnation patterns or decline analytics, for example. It is important for us to know where the most promising innovation exists or which areas are slowing down. We believe that there is enough industry data available to complete a study of our sector. It would be extremely helpful for a student group to look at our industry, identify key trends of growth, stagnation and decline. We are open to all information that seems appropriate and valuable.  Using these findings, we would like a detailed and researched report on the market trends that will mean the most to the future of our business.