Marketing KYN

If you like: root cause, system level solutions with massive TAM potential that support everyday needs and big social purposes and utilize bleeding edge tech, novel monetization and more have we got a project for you! What we are up to: Web42 is building KYN (Know Your Neighbors), a fully decentralized network of decentralized neighborhood networks plus dApps (decentralized applications), to do two big things: bring back the neighborhood ○ more engaging, resilient and inclusive than ever ○ enterprise powers for neighbors and communities, made accessible for all ○ support people sharing their IRL (off-screen as much as possible) lives and resources smoothly ○ strong identity and verification (no device, card or biometrics needed for many uses), community safe anonymity, community fintech, mutual aid, and more fix the Internet https://blog.mozilla.org/blog/2020/03/30/were-fixing-the-internet-join-us/ ○ starts with monetization fixes - monetization drives design drives group dynamics, etc. ○ put people in control of their digital selves - can't be evil, by design ○ decentralize controls ○ flexible, positive social theory driven (rather than ad, etc. driven) governance, grouping, etc. ○ best balance between privacy (anon & pseudo by default - pairwise pseudonyms for most interactions) and community safety ○ Internet, itself, is optional. Where we are with that: Right now we have the first set of core technologies built and are about to head into alpha with our first dApp, a dApp which is designed to help people make 3 close friends within a 5 minute walk & build those local webs of trust that drive everyday happiness and resilience. Why we would love to partner with you: We are not Silicon Valley standard. Our tech, underserved markets, go-to-market, monetization and even investment options are not standard. We are what comes next. We are not, however, marketing pros - and we are a lean team. And we could use your help with aspects like identifying the best next groups to pursue and how to position for them (while taking into account the interesting challenges and opportunities that product utility driven by hyperlocal co-locality brings.) Very open to hearing your ideas for projects - those that best suit your learning & social purpose objectives, etc. Below are a few ideas that we have. A few ideas: Neighbors who want more interaction with their neighbors (~2/3 of us). By dint of tech requirements, we are just targeting this geographically. Should we be segmenting into groups like stay-at-home-parents, work from homers, housebound, retirees, gamers, etc. & how does that work with the need for each group of ~150 to have nearly 100% on-boarded for really great functionality? What are some great channel & organic acquisition strategies? etc. Schools. In some areas, the digital divide is a big issue for schools & will continue to be after people have returned to campuses . KYN is amazing for digital inclusion. We can help neighbors support private, secure and smooth Internet resource sharing, guardian devices and more. Which school areas in Kitsap > the Puget Sound would likely most benefit from this? What strategies should we use to position for, approach and partner with schools? Children's' Homeless Shelters. These are particularly densely populated & likely to need assistance with social grouping, empowerment, identity and more. KYN can help kids be safer & more resilient. What strategies should we use to position for, approach & partner with shelters or their endowment providers? Partner and grantor strategies . We hit digital inclusion, Save the Internet, Public interest tech, fintech for good, self-sovereign identity (UN declared right), civil society, resilience, happiness, entrepreneurship & more. Who should we really deeply be looking at now & for the next few years? How should we approach them? Web positioning suggestions for: General neighbor customers, Grantors/Philanthropists, Investors (maybe), Software Developers

KYN: The EPIC Journey Begins

If you like: root cause, system level solutions with massive TAM potential that support everyday needs and big social purposes and utilize bleeding edge tech, novel monetization and more have we got a project for you! What we are up to: Web42 is building KYN (Know Your Neighbors), a fully decentralized network of decentralized neighborhood networks plus dApps (decentralized applications), to do two big things: bring back the neighborhood ○ more engaging, resilient and inclusive than ever ○ enterprise powers for neighbors and communities, made accessible for all ○ support people sharing their IRL (off-screen as much as possible) lives and resources smoothly ○ strong identity and verification (no device, card or biometrics needed for many uses), community safe anonymity, community fintech, mutual aid, and more fix the Internet https://blog.mozilla.org/blog/2020/03/30/were-fixing-the-internet-join-us/ ○ starts with monetization fixes - monetization drives design drives group dynamics, etc. ○ put people in control of their digital selves - can't be evil, by design ○ decentralize controls ○ flexible, positive social theory driven (rather than ad, etc. driven) governance, grouping, etc. ○ best balance between privacy (anon & pseudo by default - pairwise pseudonyms for most interactions) and community safety ○ Internet, itself, is optional. Where we are with that: Right now we have the first set of core technologies built and are about to head into alpha with our first dApp, a dApp which is designed to help people make 3 close friends within a 5 minute walk & build those local webs of trust that drive everyday happiness and resilience. Why we would love to partner with you: We are not Silicon Valley standard. Our tech, underserved markets, go-to-market, monetization and even investment options are not standard. We are what comes next. We have a nearly infinite number of engineering projects we could use your help on. We do, of course, have some we need next. ;) Very open to hearing your ideas for projects - those that best suit your learning & social purpose objectives, etc. A few ideas: Signal hand-offs. A neighborhood will generally have dozens of wireless routers that can provide a signal to anyone, anywhere in the neighborhood. Setting up this sort of access on every wireless router is problematic. We will already have a facility to make micropayments to compensate people for roaming bandwidth, as they use whatever router is available. We need to explore a mechanism to smoothly hand off signals among dozens of distributed wireless gateways, without requiring individual configuration at the routers. Animated avatars and voice changers. KYN allows you to communicate pseudonymously to the neighborhood and to the world. If it is important to protect your identity, you cannot transmit your voice or picture to the other party. This is unfortunate because a lot of information is conveyed through tonality, emphasis, facial expression & body language. We seek to use a person’s webcam to animate an avatar which the other party will see when you are pseudonymous. Similarly, we would like to disguise the voice of the speaker. This work involves neural network creation & using the input from cam & mic to produce an avatar which conveys most of the information. Kyth. A peer network requires a way to economize the usage of resources. Compute, RAM, storage, and bandwidth can all be paid for with microtransactions utilizing a utility token. Kyth is the user generated utility token planned for this use by the KYN network. Each user generates a fixed amount of Kyth per day. These amount to ledger additions on a ledger shared by the community. Kyth will be primarily used for resources, but should be designed with general use in mind. ○ Kyth must be anonymously spendable. ○ Suitable for microtransactions. ○ Fungible with Kyth from other networks, and transferrable between networks via the Interledger protocol (or alternative.)

KYNsite

If you like: root cause, system level solutions that support everyday needs and big social purposes and utilize bleeding edge tech, novel monetization and more have we got a project for you! What we are up to: Web42 is building KYN (Know Your Neighbors), a fully decentralized network of decentralized neighborhood networks plus dApps (decentralized applications), to do two big things: bring back the neighborhood ○ more engaging, resilient and inclusive than ever ○ enterprise powers for neighbors and communities, made accessible for all ○ support people sharing their IRL (off-screen as much as possible) lives and resources smoothly ○ strong identity and verification (no device, card or biometrics needed for many uses), community safe anonymity, community fintech, mutual aid, and more fix the Internet https://blog.mozilla.org/blog/2020/03/30/were-fixing-the-internet-join-us/ ○ starts with monetization fixes - monetization drives design drives group dynamics, etc. ○ put people in control of their digital selves - can't be evil, by design ○ decentralize controls ○ flexible, positive social theory driven (rather than ad, etc. driven) governance, grouping, etc. ○ best balance between privacy (anon & pseudo by default - pairwise pseudonyms for most interactions) and community safety ○ Internet, itself, is optional. Where we are with that: Right now we have the first set of core technologies built and are about to head into alpha with our first dApp, a dApp which is designed to help build those local webs of trust that drive everyday happiness and resilience - to help people make 3 close friends within a 5 minute walk Why we would love to partner with you: We are not Silicon Valley standard. Our tech, underserved markets, go-to-market, monetization and more are not standard. We are what comes next. We are not, however, awesome designers and could really use your help! We have 4 potential projects for you: SoHl (Summer of HYPERlocal) app Promotional community building app for project with some local community orgs App is geared to helping people smoothly do neighborhood street size block parties Tech stack includes Blazor WebAssembly (C# for websites), HTML/CSS/JS (Typescript), Aries (self-sovereign identity wallet) Most interested in front-end ui/ux help with this, but open to ideas In-work site for project: https://www.sohl.party/ In-work now, R1 by early July Joelio app Neighborly app "Make 3 close friends within a 5 minute walk" App is geared to helping people smoothly meet and simply hangout, in real life, with neighbors and start building those real world webs of trust that build resilience, reduce cost of living, increase happiness and more. Tech stack includes Blazor WebAssembly (C# for websites), HTML/CSS/JS (Typescript), Aries (self-sovereign identity wallet), KYN network/framework (our thing) Most interested in front-end ui/ux help with this, but open to ideas In-work now, beta in Q3/Q4 Our web presence. Prefer not PHP. Can work with most tech stacks. What makes this a great project for your development? Must be designed with privacy and security in mind. No google analytics ( using Plausible.io, a privacy respecting alt ) or open door plug ins. Informational - no store, etc. Sign ups for news and beta for now. Joelio: 1st app, KYN: tech, Web42: company/social purpose/mission Audiences: General neighbor customers - possibly great nexus subsets that we think really need this most and also will approach other neighbors, Grantors and community organizations, Philanthropists, Land developers and Apt/Mall/etc. managers - Even addressing just the neighbors better will be awesome. We have some designs we've kicked around and you can build on those or trash them. Open to whatever works best for you. Shortish term project, flexible timeline Anonymization avatars Will use ai Example : makes a person look/sound like Morgan Freeman Longer term project with flexible timeline

KYN Marketing Strategy

If you like: root cause, system level solutions with massive TAM potential that support everyday needs and big social purposes and utilize bleeding edge tech, novel monetization and more have we got a project for you! What we are up to: Web42 is building KYN (Know Your Neighbors), a fully decentralized network of decentralized neighborhood networks plus dApps (decentralized applications), to do two big things: bring back the neighborhood ○ more engaging, resilient and inclusive than ever ○ enterprise powers for neighbors and communities, made accessible for all ○ support people sharing their IRL (off-screen as much as possible) lives and resources smoothly ○ strong identity and verification (no device, card or biometrics needed for many uses), community safe anonymity, community fintech, mutual aid, and more fix the Internet https://blog.mozilla.org/blog/2020/03/30/were-fixing-the-internet-join-us/ ○ starts with monetization fixes - monetization drives design drives group dynamics, etc. ○ put people in control of their digital selves - can't be evil, by design ○ decentralize controls ○ flexible, positive social theory driven (rather than ad, etc. driven) governance, grouping, etc. ○ best balance between privacy (anon & pseudo by default - pairwise pseudonyms for most interactions) and community safety ○ Internet, itself, is optional. Where we are with that: Right now we have the first set of core technologies built and are about to head into alpha with our first dApp, a dApp which is designed to help people make 3 close friends within a 5 minute walk & build those local webs of trust that drive everyday happiness and resilience. Why we would love to partner with you: We are not Silicon Valley standard. Our tech, underserved markets, go-to-market, monetization and even investment options are not standard. We are what comes next. We are not, however, marketing pros. Very open to hearing your ideas for projects - those that best suit your learning & social purpose objectives, etc. Below are a couple ideas that we have. A few ideas: External analysis plus integrated online/offline communication strategy. Who are our best likely customer groups now and for the next 3 years? Given our social purpose, bootstrapped funding and fully decentralized, hyperlocal focused tech stack, how should we be cohesively connecting with them both online and offline? Why? Web positioning, social media, other outreach, etc. suggestions for: General neighbor customers, Grantors and community organizations, Philanthropists, Apt/mall and similar managers plus land developers