Strategic Product Marketing

Our company offers innovative health and wellness products online. We would like to develop strategic relationship marketing for B2C and B2B campaigns. Together with our marketing team, we would like students to design new promotional campaigns for our relatively new products. Based on our insights and additional research, students will develop promotional marketing materials for not only for customers, but also to health care professionals. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

EMF Radiation and Its Health Hazards Awareness Project

Our company's part of the mission is to educate people about EMF radiation and its effect on our health and our planet. The growing level of man-made EMF effects all living creatures on earth. Today’s level of EMF is 20.000 times more comparing 1980’s and it is constantly increasing with a race to put over 500 000 satellites in our atmosphere in the next few years. Since EMF radiation is not visible to human eyes, and its health hazard is cumulative over the time, it is ignored by public members, health care providers and governments. With this project we want to reach below missions with the help of students; · educate public about EMF radiation · increase the awareness of EMF health hazards · inform the public about the EMF’s effect on plants, animals and microorganisms · educate people about how to use new technologies with precautions · how to protect the most vulnerable groups, newborns, babies and small children · Symptoms of EMF Hypersensitivity syndrome and how to avoid it

New Product Introduction to Market

BB Holistics is a start up business based in Surrey, BC. We are offering holistic Health & Wellness products with extra attention to carbon foot prints. We are in the process of introducing our holistic sleep blankets into the market . We need strategic approach to introduce our products to B2C and B2B and retail markets by stages. Our products are developed by meticulous research to bring holistic solutions to growing sleep problems. Our unique products can maintain health and wellness by shielding the users from EMF radiation's harmful effect. We created the products for any person who has getting EMF exposure from wireless devices from home and work environment. We need research based plan to achieve success in your marketing activities. We are looking for research oriented students and academic instructors to launch our products in untapped market. As constantly increasing level of EMF exposure from our environment, everyone needs to be protected from its long term effect and harm on mental and physical health. We have 3 distinct functional blankets targeting both adult and children. We believe the demand for our products will grow with the awareness of EMF's destructive effect not only human beings but on animals and plants too.

Research Project- Testing Physical Properties of EMF Shielding Silver Fabric

BB Enterprises Inc. was created in October 2019 to offer special weighted blankets to consumers. The fabric used for the blankets have nanosize silver particles which are coated with cotton fiber to block 99.9% of electromagnetic radiation. By blocking EMF radiation the blankets protect the users from EMF’s destructive effect on serotonin and melatonin hormones, therefore improve user's sleep quality and mental well being. Silver as a known wound healer agent amplifies the health benefits of the blankets by also having anti-viral and anti-bacterial, anti-allergic properties. Silver infused weighted blankets do carry far infrared energy in their filling material; bioceramic beads to bring good effect of FIR to the body during long sleep hours. The company also offers non-weighted blankets made with silver fabric for adults and babies. Description of the project: The main goal is to measure the physical properties of silver fabric by using laboratory-graded devices. The 2 main physical properties that would be measured during this study are 1- EMF attenuation level of the silver fabric for different frequencies 2- Anti-viral/anti-bacterial effect of the silver fabric for common viruses or bacteria. The attenuation values of silver-infused fabric can be measured by logarithmic ratios or percentage levels for different frequencies of EMF radiation. The measurements can be taken from: uncontrolled environmental location (background level) close to high-level EMF emitters close to 5G wireless signal sources The measurements would include Low-Frequency ELF fields ( ELF-EMF) and radiofrequency/microwave radiation emissions (RF-EMF) from different emitters which are used in the home and work environments. The measurements would be taken before and after placing the blankets between the source of the networks and the EMF meters. Many studies clearly show the hazardous effect of low level exposure to electromagnetic fields and radiofrequency radiation, our results would be helpful to educate the population about the EMF exposure levels in daily modern life and offer them a certain level of protection with using our products. The results are especially very important for protecting babies, toddlers, and pregnant mothers. The results of our study will also be helpful to offer a non-toxic and harmless solution to patients suffering from Electo- Magnetic Hypersensitivity Syndrome. The second half of the study will conduct the anti-viral and anti-bacterial effects of the silver fabric and FIR emitting bioceramic beads. This part would be done at microbiology laboratories. The fabric and beads would be tested for their anti-microbic properties against common bacteria and virus agents. The results can have an important effect on defining public health strategies on infectious diseases. Required expertise/skills: Students of Degree Programs in Electrical/Mechanical/ Material Engineering or Environmental Sciences Excellent planning and scheduling skills Proficient in Microsoft Office Suite Knowledge of research methodologies and techniques Good analytic thinking skills with attention to details Able to accurately collect, handle and process data Able to write a research report using database Previous project management skills and research experience is preferred

Multi-media Graphics & 2D/3D Animation Internship

We’re looking for graphic developers with animation and character creation experience to create material for our multi media sites. We offer ultrasound services for the pregnant mothers and obtain pictures and videos of their babies with using advanced ultrasound technologies. We want to develop a digital baby character inspired by our ultrasound images. The character would be a baby representing the life inside the womb. The created character would be our company's mascot and going to be used in the series of many short videos. These video series would show the activities inside the womb with a lot of kicks, flip overs, stretches, yawns, toe or finger sucking, hiccups and different kind of mimics. We want to represent these movements with humorous approach to give smile to our audience. Beside above project we expect the student create graphic material for our different online campaigns , withdraws and partnership announcements. Required Qualifications: Student of Media, Design and Digital Art with video editing experience Knowledge of layouts, graphic fundamentals, photography, 3D imaging and video editing Experience of creative design, 3D graphic and character development Strong knowledge of Adobe collections, InDesign, Photoshop and Illustrator, in addition to Microsoft Word, Excel and PowerPoint. Self motivated and able to work on multiple projects Strong organizational skills and attention to detail Strong creative and visual graphic skills. Compensation and Benefits: This employment opportunity is open for; · Current full-time or part-time students registered in a post-secondary program in Canada · The members of under-represented groups including: international students, indigenous students; persons with disabilities; members of a visible minority; and newcomers · The position is full- time for one semester with the opportunity to extend after the end of semester · The wage is between $16- 20 per hour based on the experience and skills of the applicant · Home based work is offered for this position with regular online meetings Please contact us if you have animation / motions graphic experience and looking for creative projects to add to your portfolio.

Packaging Design for Sleep Products

We named our latest line of health blankets SleepGift Blankets. These blankets have ability to block EMF radiation and keep the health level of sleep hormone-melatonin- in the body. This shielding effect happens with nano-size silver particles infused to the fabric. We offer 3 different kind SleepGift Blankets, - Baby blanket - 24/7 Travel Blanket - Weighted Blanket Each kind of SleepGift blanket need different size of packaging. Our present packaging needs improvement by expressing the specific health benefits from silver particles. Our weighted blankets stand out with many features including infrared ray energy in them. We need digital and print-ready files with desired specifications for our manufacturing site. The specifications and sizes of the each blanket boxes will be provided to the students once our project is approved.

Multimedia Graphic Developer Intern

MULTI MEDIA GRAPHIC DEVELOPER- VIRTUAL INTERNSHIP POSITION Position Overview: The graphic designer/video editor is going to assist us to choose the best ways to visually represent our company’s products. It involves development of creative concepts for design projects including branding, animations, and infographics for video, print and social media outlets. It also involves taking and editing product photos, pitching designs, and developing social media content and objectives. Position Location: Student’s own location Key Responsibilities: · Developing brand strategy and providing creative concepts and designs to the different campaigns for our e-commerce business · Ensuring effective and efficient coordination between team and creative inputs. · Develop behavioral change communications strategies which meet the client’s objectives and program goals. · Work closely with the team to visually explain complex aspect of EMF radiation, FIR energy and their effect on data infographics and explanatory videos. · Creative approach to marketing campaigns, including page layout, presentation design, icon creation and photo editing. · Working for developing strong brand on our SleepGift line of products Assist with the artistic input and design for print materials, video contents and social media products. Using our resources, optimize them and produce quality and timely out puts. Contribute campaign development from the initial brainstorming, creative approaches and analysis of available market researches, to the production development and implementation. Required Qualifications: Student of Media, Marketing and Digital Art with visual design and video editing experience Knowledge of layouts, graphic fundamentals, typography, video editing and web limitations; A demonstrated knowledge of experience design, brand development, and creative process Strong knowledge of Adobe collections, InDesign, Photoshop and Illustrator, in addition to an understanding of Microsoft Word, Excel and PowerPoint. Ability to work on multiple projects and deadlines. Strong organizational skills and attention to detail. Strong written and oral communication skills. · A team player, who is also self-motivated. · Knowledge of web design capabilities: must know how to work with both types of media for integrated campaigns · Knowledge of HTML, CSS, and STATA Duration: Full-time 16 weeks position starting in January 2022. Compensation and Benefits: This employment opportunity is open for; · Current full-time or part-time students registered in a post-secondary program in Canada · The applicant should be a Canadian citizen or permanent resident or a person who has been granted refugee status in Canada · The members of under-represented groups including: women in business& science, indigenous students; persons with disabilities; members of a visible minority; and newcomers are welcome · The position is full- time 16 weeks periods with the opportunity to extend to second period of 16 weeks by BioTalent Canada Program · The wage is between $16-20 per hour based on the experience and skills of the applicant · Home based work is offered for this position with regular online meetings

Business Development- Marketing Management

Business Administration and Marketing Management Summary We are an e-commerce business based in Surrey, BC, offering holistic Health & Wellness products. We are looking to fulfil our Business Development and Marketing Management needs for our growing company. If you have experience and understanding of business development, growth strategies, digital marketing platforms, running successful, target specific campaigns, we want to hear from you. If you are a fast learner, goal oriented and able to run successful sales and growth projects with ability to effectively implement various strategic plans please submit your resume. Qualifications · Relationship management skills and strong focus on results · Ability to prioritize and effectively manage time · Determined, innovative and can generate solutions and ideas · High achiever, ambitious, and results-oriented · Ability to conduct market research · Ability to collect, interpret and use the data for segmental marketing projects · Ability to develop and manage specific sales projects · Detail-oriented and demonstrate ability to meeting/exceeding goals · Skilled at presenting and promoting products to other businesses Requirements: · Student/ graduate of Business Administration, Marketing, MBA or related fields · Excellent written and verbal communication skills in professional business level · Proficiency with Google AdWords, Google Analytics, Facebook Ads, · Social Media experience with LinkedIn, YouTube, Twitter, Instagram, Pinterest · Able to manage and improve customer relationship management · Able to plan and implement marketing & sales campaigns targeting specific groups and businesses · Able to develop creative visual marketing graphics, infographics and educational videos · Able to set projects, performance plans and educational materials targeting Health Care Professionals and Facilities Responsibilities: · Analyzing brand positioning and consumer insights · Develop and run projects to collect data from target audience and businesses · Monitor market for growth, buying trends and competitors’ activities · Develop strategic plans for specific market segments and growth strategies · Collaborate with the team for marketing plans to expand to B2B sales · Promote the brand and products for target groups and by learning and expressing unique features of the products · Promote the brand and products with targeted sales campaigns · Collaborate with the team to develop impressive graphics, charts, photos, videos for specific target groups

Business Development- Digital Marketing Internship Position

Business Administration and Digital Marketing Intern Position Summary We are an e-commerce business based in Surrey, BC, offering holistic Health & Wellness products. We are looking for a Business Development and Marketing Intern to work under supervision for our growing company. If you have experience and understanding of business development, growth strategies, digital marketing platforms, running successful, target specific campaigns, we want to hear from you. If you are a fast learner, goal oriented and able to run successful sales and growth projects with ability to effectively implement various strategic plans please submit your resume. Qualifications · Relationship management skills and strong focus on results · Ability to prioritize and effectively manage time · Determined, innovative and can generate solutions and ideas · High achiever, ambitious, and results-oriented · Ability to conduct market research · Ability to collect, interpret and use the data for segmental marketing projects · Ability to develop and manage specific sales projects · Detail-oriented and demonstrate ability to meeting/exceeding goals · Skilled at presenting and promoting products to other businesses Requirements: · Student of Business Administration, Marketing, MBA or related fields · Excellent written and verbal communication skills in professional business level · Proficiency with Google AdWords, Google Analytics, Facebook Ads, · Social Media experience with LinkedIn, YouTube, Twitter, Instagram, Pinterest · Able to manage and improve customer relationship management · Able to plan and implement marketing & sales campaigns targeting specific groups · Able to create visual marketing graphics, infographics and educational videos · Able to set projects, performance plans and educational materials targeting Health Care Professionals and Facilities Responsibilities: · Analyzing brand positioning and consumer insights · Develop and run projects to collect data from target audience and businesses · Monitor market for growth, buying trends and competitors’ activities · Develop strategic plans for specific market segments and growth strategies · Collaborate with the team for marketing plans to expand to B2B sales · Promote the brand and products for target groups and by learning and expressing unique features of the products · Promote the brand and products with targeted sales campaigns · Collaborate with the team to develop impressive graphics, charts, photos, videos for specific target groups Compensation and Benefits: This employment opportunity is open for; · Current full-time or part-time students registered in a post-secondary program in Canada · The applicant should be a Canadian citizen or permanent resident or a person who has been granted refugee status in Canada · The members of under-represented groups including: women in business& science, indigenous students; persons with disabilities; members of a visible minority; and newcomers · The position is full- time 16 weeks periods with the opportunity to extend to second period of 16 weeks by BioTalent Canada Program · The wage is between $15 per hour · Home based work is offered for this position with regular online meetings

Application Development : Virtual Internship

Our organization is able to offer a virtual internship opportunity for computer science students or teams. The primary focus for the student will be: create a web based database for our customers to securely view and download their images and videos, easily share them on the social media. Application Development - By checking the third party app we use at the moment, the developer can understand our needs. The application has to be mobile and PC friendly and use OBS video recording system. The new app can be linked to our main web site. Our company's branches have their own accounts to upload customer's material The admin staff have access to all branch sites from their accounts Analysis of existing software and implementing new features integration. Finding the best server and cloud options for our corporation Our goal at the end of this experience is: Fully functioning application under our brand, works similar to the one we use. Software Architecture Development - solutions to our architecture issue to ensure optimal performance and sustainability. Application Programming - redesign an interface and finalize our branded application Lifecycle Analysis - optimize our development systems and procedures. Open Source Software Management - develop a set of tools to use existing open source software for video recordings Database Analysis - help us improve our data storage and querying. Responding to IT/Service Desk requests Assisting our other application's improvements Student's primary contact : Donna Costa Secondary contact: Tina Ureten

Business to Business Marketing

We want to expand our business from B2C to B2B in North American market. When we created our original product offering, we had a consumer in mind. However we think we can explore the market with expanding our marketing efforts to other businesses in the Health and Wellness market. We have to implement strategic plan for succeful business to business marketing in our industry. We need to determine the key factors and messages which will resonate with our target buyers. We believe we will stand out especially for our new line of sleep products which have unique features. We would also like to conduct an analysis to determine how to approach and communicate with health care facilities to develop partnerships. We need to develop a comprehensive and professional business package especially for integrative heath care practitioners which may become our customers. We think the demand for our product will increase in the coming years with epidemic sleep problems at any age but especially among young generations due to constant exposure to EMF radiation. We want to analyze our target customers behaviour and develop strategies based on our findings for growth of our company.

Press Release Creation

We want to create momentum for our unique products in North America. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us. Students should be prepared to: Help us refine our story to something compelling and news-worthy Write up press releases around multiple news-worthy stories Identify media outlets that are most beneficial to us/most likely to pick the story up. Send press releases and establish positive rapport with media contacts Secure media exposure for our organization.

Voice Over Scripting & Performance

Our organization wants to create explanatory videos by using images and graphics to explain the features of our unique products. We would like to collaborate with students to help us tell a compelling story through these videos. Based on our selected images, graphics and animations we would like to collaborate with students to develop script and record a professional voice over. Possible script types may include: A brand promotional video. A product introduction video. A training video about how the products work A video to be used on social media. A commercial video

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Assist with a web site and social media video launch to promote our products Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Multi-media Graphics & 2D/3D Animation Internship

We’re looking for graphic developers with animation and character creation experience to create material for our multi media sites. We offer ultrasound services for the pregnant mothers and obtain pictures and videos of their babies with using advanced ultrasound technologies. We want to develop a digital baby character inspired by our ultrasound images. The character would be a baby representing the life inside the womb. The created character would be our company's mascot and going to be used in the series of many short videos. These video series would show the activities inside the womb with a lot of kicks, flip overs, stretches, yawns, toe or finger sucking, hiccups and different kind of mimics. We want to represent these movements with humorous approach to give smile to our audience. Beside above project we expect the student create graphic material for our different online campaigns , withdraws and partnership announcements. Required Qualifications: Student of Media, Design and Digital Art with video editing experience Knowledge of layouts, graphic fundamentals, photography, 3D imaging and video editing Experience of creative design, 3D graphic and character development Strong knowledge of Adobe collections, InDesign, Photoshop and Illustrator, in addition to Microsoft Word, Excel and PowerPoint. Self motivated and able to work on multiple projects Strong organizational skills and attention to detail Strong creative and visual graphic skills. Compensation and Benefits: This employment opportunity is open for; · Current full-time or part-time students registered in a post-secondary program in Canada · The members of under-represented groups including: international students, indigenous students; persons with disabilities; members of a visible minority; and newcomers · The position is full- time for one semester with the opportunity to extend after the end of semester · The wage is between $16- 20 per hour based on the experience and skills of the applicant · Home based work is offered for this position with regular online meetings Please contact us if you have animation / motions graphic experience and looking for creative projects to add to your portfolio.

Digital Marketing Strategy

We expect from the students to develop a strategic plan for our digital Marketing needs. We expect them to work on the following list ; Building up online traffic Implementing online sale stimulation tools Developing Competitive Marketing strategies Digital marketing strategy Improving SEO tools Creating content marketing and social media marketing plans Working on Web analytics, evaluation and implementation of the digital marketing plan

Business Consulting

Our Corporation is looking for assistance in these areas; Business Analysis and Growth: We are a start-up company (2019), trying to gain some market share in the e-commerce platform. The pandemic brought more challenges to our newly established corporation. We need strategic recommendations for using key messages and digital content to grow in competitive landscape. New product offerings : We developed second generation of our sleep products. They can improve the sleep quality and well being of the users. Pricing, supply chain and quality control challenges have to be managed. Market Segmentation and Branding: We need to identify the ideal target market for the existing and future products. We look for help to establish a strong image and develop a promotional plan to build awareness of our products. We want to craft messages for our socially/environmentally responsible corporation's image. Market Analysis : We want to explore the opportunities to sell our products to businesses. We aim to target organic oriented retail stores, Health Stores, Holistic Medicine Practitioners, Health Care Professionals, Long Term Care clinics and Mental Health Institutions. Strategic planning: We look for help from entrepreneurs in the sector to develop international marketing strategies to grow in North American, Asian and European Market. We need to develop a pricing strategy based on industry/competitor research.

WEB SITE IMPROVEMENT AND UPDATE

1- Main web site www.ucbaby.ca . The site needs visual upgrade . We want to add online appointment booking options for clients among 29 locations. The text message communications between interested clients and their selected UC Baby locations needs to be added as a new feature 2- Corporate Franchise management platform. https://rewards.uc-baby.com All UC Baby locations have different login option, management team has an admin account to control all accounts and make any changes when needed . The franchise owners book their client's appointments, send appointment reminders, invoices, automated thank you messages from this platform. Also our inventories, supplies, supply orders by franchisees and their invoices, audits, customer database are managed from this platform. We need to manage this site under the main URL. 3- Live streaming and picture / video posting (VOD) for UC Baby clients. www.Babyflix.net. We use 3rd party's platform for this purpose at the moment. Every UC Baby location has an account with BabyFlix. They open a client account and get a assigned ID number which is used for live streaming their ultrasound sessions or uploading their baby pictures or ultrasound videos. The clients can view them on their mobile platform or computers, share on social media, download the image and continue uploading their baby pictures after their babies arrive.

ONLINE INFORMATION PRESENTATION

BB Holistics' products are based on nature's own marvels, and healing effects. Since the products are developed to help epidemic sleep problem at any age group, the most important message is explaining the importance of the sleep for maintaining the health. I need following topics covered in different presentations; - Importance of the sleep and negative effect of insomnia on our health - How to naturally improve your sleep - Functions of the brain during the sleep and relationship between sleep and mental health - Environmental factors and life styles disturbing our sleep - What is far infrared rays and how they work on the body - What are EMF and 5G radiation and their harmful effect on the young children - The relationship between EMF/ 5G and sleep deprivation - How BBH Blankets help for sleep problems and improve wellness

DIGITAL MEDIA DESIGNER

Our start-up e-commerce company is looking for student designers for our graphic design needs. Our expectation from students are; Creating professionally designed digital material for our specific marketing and promotional activities Developing customized infographics for our health & wellness products Developing explainer videos for product introductions and about their features Developing educational material about importance of sleep, health consequences of sleep deprivation, the activities of the brain during the sleep, health benefits of far infrared rays and side effects of constant EMF radiation exposure. Making suggestions and/or enhancing our social media material to improve engagements and communication with the targeted customers Developing visual media material for story telling on different digital platforms Being involved for product packaging design and information pamphlets Collaborating with our team members for on demand graphic needs Helping to develop a strong brand by using customized graphic designs

Marketing for a New Product

Our start-up company is looking for students for our marketing needs, such as: Marketing strategy development: Providing market analysis & recommendations on launching a new consumer product Assisting to reach goals by effective online marketing Studying the competitors and identify our competitive differentiation in the same industry Developing affiliate Marketing Determining pricing, promotion and selling strategies for new products Assisting usage of social media channels to reach different customer groups Analysing domestic and international market for the growth Implementing branding and brand awareness plans Creating attention catcher social media messaging for enhancement of the brand Identifying targeted customers and analyzing their buying habits Expressing our corporate mission along with marketing messages

Promotional Marketing Assistance

We are a start up company facing challenges in this pandemic era. We look for students who can help us; -Preparing visual marketing material for web site, social media sites - Developing instructional videos and messages - Taking product pictures - Improving customer communication with visuals - Creating online marketing materials - Improving brand awareness - Developing branded digital marketing templates

AI For Digital Marketing Needs

We are looking for assistance to identify AI applications for our growing company's digital marketing needs. We want to increase the effectiveness of our marketing activities by automation and digital customer interactions. Our goal is to develop unique machine learning solution based on our specific needs, including campaign management, accurate targeting and tracking customer behaviours. We expect to get from this project; - Implementing marketing and competitive analytics - Analyzing customer segment and streamlining their buying habits - Developing smarter, automated marketing campaigns in different platforms - Personalization of digital communications with advanced customers interactions - Generating higher quality leads - Managing customer communication & engagement by digital interaction - Changing contents of our sites based on continuous smarter analytics - Enhancing our SEO performance - Increasing conversion ratio by applying latest machine learning technologies - Understanding new directions for marketing practices and strategies.

VISUAL GRAPHIC DESIGNER

BB Holistics is looking for a talented graphic designer for its marketing activities. The student can work on a variety of projects for the branding, digital marketing and advertisement purposes. The assignments can be listed as below; Social media/web: image selection, photo/video creating/ editing, cropping, file preparation, Developing product related material for promotions and advertising on the social media sites, Getting familiar with Shopify platform for product pictures Shooting product pictures and videos in different environments Analyzing and understanding visual communication formats for targeted customer groups Creative thinking and brainstorming for branded designs, images and videos Developing infographics, instructional graphics, and videos Taking pictures of the products, creating product videos Assisting for designing and selection of web site material

Corporate Management Software Development

We have been using 3 different web platforms using 3 different servers. The proposed project would be developing upgraded platforms and add more features to these platforms for better user experience and enhanced business management. The project can be broken down to 3 component 1st Component - Live streaming and picture / video posting (VOD) for UC Baby clients. We use 3rd party's platform for this purpose at the moment. www.Babyflix.net. Every UC Baby location has an account with BabyFlix. They open a client account and get a assigned ID number which is used for live streaming their ultrasound sessions or uploading their baby pictures or ultrasound videos. The clients can view them on their mobile platform or computers, share on social media, download the image and continue uploading their baby pictures after their babies arrive. 2nd Component - Corporate Franchise management platform. All UC Baby locations have different login option, management team has an admin account to control all accounts and make any changes when needed . The franchise owners book their client's appointments, send appointment reminders, invoices, automated thank you messages from this platform. Also our inventories, supplies, supply orders by franchisees and their invoices, audits, customer database are managed from this platform. 3rd Component - Main web site www.ucbaby.ca . The site needs to be upgraded with an online appointment booking options for the clients. The text message communications between interested clients and their selected UC Baby locations needs to be added. The project is planned to merge all 3 components under one corporate web site and handled from one URL.

Competitive Analysis

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: An identification of our current competitors An identification of potential future competitors The creation of a matrix identifying features shared across the companies and those that are different. A report describing our competitive advantages and disadvantages relative to the competition identified. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.