Peqish Culinary Medicine Digital Content Creation

Positions available: 2 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. According to the Lancet, one of the most respected medical journals in the world, poor quality diets are deemed to be a greater risk to human welfare than unsafe sex, drugs, alcohol and tobacco use combined ( Willett et al (2019) Lancet 393:447-492 ). Food-related illnesses are on the rise and their impact on the well-being of humanity is growing. It’s time for change. Our vision is to enable healthier, happier, and longer lives. Peqish creates innovative foods by leveraging their 25+ years in the healthcare industry together with the extensive hands-on clinical experience and knowledge base of the company’s health and wellness advisory team, along with top culinary acumen. It’s food created by doctors and chefs! Peqish’s offerings of sandwiches, salads, wraps and baked goods are nutritionally dense, convenient, intended to be of ideal portion size, and personalized to accommodate various dietary restrictions based on clinical and/or personal choices. To this end, we wish to accelerate development of digital content that reflects our vision and approach to making delicious healthy food. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Strategic Prospecting Plan for National Distribution Network

Positions available : 2 To become a proactive sales team, we need assistance developing an outreach process for a group of National Distributors across Canada. We would like to equip our sales team with a plan that guides them in building relations with these leads, inclusive of reaching out with compelling messages. The project may include, but is not limited to: Identifying gaps in their current product offering/needs that align with Peqish's culinary medicine strategy. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Peqish Culinary Medicine Health Promotion Campaign Plan

According to the Lancet, one of the most respected medical journals in the world, poor quality diets are deemed to be a greater risk to human welfare than unsafe sex, drugs, alcohol and tobacco use combined ( Willett et al (2019) Lancet 393:447-492 ). Food-related illnesses are on the rise and their impact on the well-being of humanity is growing. It’s time for change. Our vision is to enable healthier, happier, and longer lives. Peqish creates innovative foods by leveraging their 25+ years in the healthcare industry together with the extensive hands-on clinical experience and knowledge base of the company’s health and wellness advisory team, along with top culinary acumen. It’s food created by doctors and chefs! Peqish’s offerings of sandwiches, salads, wraps and baked goods are nutritionally dense, convenient, intended to be of ideal portion size, and personalized to accommodate various dietary restrictions based on clinical and/or personal choices. Our organization wants to further our efforts to increase awareness about food-related illnesses. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic, specific to our target demographics. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic. Identify groups which this campaign will target. Identify relevant social media influencers. Identify ideal outcomes and KPIs. Include the latest and most accurate data and information. Design leaflets, posters, videos, and/or brochures. Resources Anything required to assist in the completion of the collaboration