Comprehensive Marketing Plan Development

Project Description: This project focuses on creating tailored marketing plans for two businesses: MTC Renovations, a new general contracting company, and Michael the Home Buyer, an established real estate investing/wholesaling business. For MTC Renovations, the students will analyze competitors and develop a comprehensive marketing plan from scratch, incorporating automation and AI tools for digital and direct mail efforts. For Michael the Home Buyer, the students will assess current marketing processes, with a focus on direct mail, and create a roadmap for improving digital marketing efforts and optimizing direct mail campaigns.

CRM Optimization and Automation for Diverse Business Operations

Project Description: This project aims to analyze and optimize the CRM systems (Podio and Contractor Foreman) used across three businesses: Canadian Smart Savings Heating and Cooling, Michael the Home Buyer, and MTC Renovations. The primary focus will be on identifying areas for improvement, streamlining processes, and integrating automation to make the CRM systems more efficient and effective for each business. A specific goal for Michael the Home Buyer is to develop a faster, more efficient, and automated solution for analyzing potential property investments based on certain criteria, currently done using Excel. Project Requirements: Knowledge of CRM systems, preferably Podio and Contractor Foreman Data analysis and process optimization skills Familiarity with automation tools and AI platforms Strong problem-solving abilities Background in software development, IT security, networking, or other relevant fields

Student- Real Estate Marketing and Advertising Manager

We are seeking a highly motivated and organized individual to join our growing real estate investment company as a Digital & Physical Marketing and Advertising Manager. In this role, you will be responsible for managing all aspects of the company's digital and physical marketing and advertising efforts, as well as providing support in the areas of interior design and building permit applications. This is a full-time position with a competitive salary and benefits package. If you are passionate about marketing and advertising and have a desire to work in the real estate industry, we encourage you to apply for this exciting opportunity.