Marketing & Branding

We'd like to work with marketing students that can help us put our name out there for developer clients, architects, and designers. We want to be better known in the industry so we can have more business utilizing the internet and social media. Looking for a digital marketing plan to develop Brand exposure / brand recognition Developing contacts with top developers, interior designers, architects Researching our competition….Who are the main players in the industry and who's getting a lot of jobs and why. Is social media / internet making a difference How to make our name more prevalent out there What are the best ways to build exposure through the digital age and in particular a dinosaur culture such as construction

Product Launch Strategy

Number of individual students required: (Example: 5 students) OR Number of students required to work in team: (Example: 2 teams of 3 students) We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.