Student Brand Ambassador
As a student brand ambassador, you are the face of the company to potential customers, and you focus on making people aware of the product’s existence. For example, you may work at a vendor event, greeting guests and handing out informational packets. This role offers an excellent opportunity to gain valuable experience and enhance your resume while representing our brand on campus.
Home-cooked food for Students Marketing Campaign
The Brdge is a pioneering online marketplace dedicated to bringing ready-to-eat home-cooked food to consumers. Our platform serves as a bridge connecting food enthusiasts with a diverse range of food vendors, ranging from startup food entrepreneurs to well-established restaurants, all while providing local food delivery services. This project will involve several different steps for the students, including: Familiarizing themselves with our company’s products and services, social media campaign goals and target market. Identifying social media channels and strategies suitable for appealing to high schools' students, university students and young adults Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Creating a campaign or event that our company can cater for and provide students with an array of options (Nigerian, jamaican, filipino, lebanese, and much more!) We want to be a known hub on campus for home-cooked meals.
Developing a Sales Strategy for The Brdge
The goal of the project is to create a sales strategy to draw consumers in to explore The Brdge platform that offers home-cooked catering for large and small events alike. This will involve several different steps for the students, including: - Researching the current market and trends in the catering industry. - Analyzing The Brdge's current customer base and identifying potential customer segments. - Developing a comprehensive sales strategy to target potential customers. - Creating a marketing plan to promote The Brdge's services. - Developing a pricing strategy to maximize profits. - Testing the developed sales strategy and making improvements based on feedback.
Mobile App UI / UX Design & Prototype
Our company would like to explore designing a prototype for a native mobile application version of our current web based product. We currently have a lot of traffic to our product via the web and we would like to start to attempt to capture some of that user activity via a mobile application. Tasks may include: Conducting background research on our existing web application for the product. Identifying key areas of our current product and how they might translate to a mobile application. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Email Marketing Campaign
Our company advertises our catering and delivery services online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.
Account Manager - Tech Platform
We would like you to act as a representative for our company with our food vendors. As a new platform, we are working on solidifying our automation to meet customer expectations. As an account manager, you will be provided with 4 restaurants as part of your account. As a Brdge Representative, you will be tasked with making sure orders are being fulfilled by communicating orders with our chefs and our delivery company. Based on your work, we will be able to maintain a good relationship with our vendors, learn what is working, and understand what automation needs to be implemented to make operations run smoother. As an Account Manager, your work would be crucial for our success. Once you have reached a threshold for orders (looking at 20 orders per vendor) we will look to introduce proper automation, based on your feedback. The insights that you provide will help our team improve operations and overall customer experience.
Digital Content Creation
Our company is a start-up looking to make our mark in the market by appealing to the masses through popular social media platforms. We hope to revamp our social media content to attract more customers to visit and purchase from our site. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s platform, marketing goals and target market. Researching factors affecting the quality of digital content on Tik Tok Recommending changes to existing digital content and designing new social media posts on company Tik Tok Recommending and designing new digital content not already used by our company. Create and managing company’s Tik Tok account by filming and creating content that aligns with popular trends to increase popularity in Calgary area.
Website Development
We would like a new website for our organization. We would like to work with students to develop a new website for us. Students should be prepared to: Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.
Account Manager - Tech Platform
We would like you to act as a representative for our company with our food vendors. As a new platform, we are working on solidifying our automation to meet customer expectations. As an account manager, you will be provided with 4 restaurants as part of your account. As a Brdge Representative, you will be tasked with making sure orders are being fulfilled by communicating orders with our chefs and our delivery company. Based on your work, we will be able to maintain a good relationship with our vendors, learn what is working, and understand what automation needs to be implemented to make operations run smoother. As an Account Manager, your work would be crucial for our success. Once you have reached a threshold for orders (looking at 20 orders per vendor) we will look to introduce proper automation, based on your feedback. The insights that you provide will help our team improve operations and overall customer experience.