Koble - Marketing Strategy

Project Description/Description du Projet: 👋🏽 Hello! My name is Althea and I'm happy to introduce you to our company, Koble , a digital health and community platform for new and expectant parents. We are an early-stage 8 person team, led by folks with long careers in the tech industry. We're a women-led company dedicated to building an inclusive culture, fostering mentorship, and making family health better! This project is focused on marketing. We are a B2C (business to consumer) business and want help thinking about how we should tackle user acquisition. Over the course of this project, you'll help us think about the following things: 🙋‍♀ What does our target customer look like and where can we find them online? Should we think about promoting on TikTok? On Instagram? ✏️ How can we build out more blog content? What sorts of topics should Koble cover, given that we're looking to be the expert on women's and family health? 💻 How do we think about paid ads? How can we invest time in SEO (search engine optimization)? How many student Intrapreneurs will this project accommodate?/De combin d'étudiants avez-vous besoin pour exécuter ce projet? 2 students Time commitment per student/temps de travail par étudiant: 50 hours or 70 hours, depending on students' preference Key project activities/tâches associées au projet: 🤰🏽Help Koble understand their target customer by doing market research and work on personas 📱Manage Koble's social media channels and help us experiment with advertisements 🔨 Set up marketing tools (eg. Hootsuite, Google Ads) Unique roles/rôles : Be part of an early-stage team and get mentored by folks who have spent the last 10+ years in tech Be instrumental in developing a company's marketing strategy from the ground up Change the face of healthcare for the next generation of parents Mentor name/nom du mentor du projet: Althea Wishloff, Head of Growth & Operations at Koble

CultureAlly - Marketing

PROJECT DESCRIPTION: We're looking for a Marketing Intrapreneur to work directly with our CEO to execute CultureAlly's content strategy. This is an exciting opportunity to work with a start-up tech and consulting company founded by two women, who care deeply about diversity, equity and inclusion (DEI) and making the world better. We offer DEI consulting and a DEI learning web application. You will be reporting directly to the Chief Executive Officer. We are a small company that is growing quickly and are excited to bring on someone who can grow and share in that success with us. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 1 TIME COMMITMENT PER STUDENT: 70 Hours KEY PROJECT ACTIVITIES: Launch CultureAlly's first lead magnet. Create associated marketing campaign to launch the lead magnet. Set up tracking and the UX for the campaign using Squarespace, Hubspot and GoogleAds/Analytics. IDEAL ROLES/RESPONSIBILITIES:* Craft creative content (social posts, emails, blogs, guides, ebooks, and more). Ensure content is aligned with CultureAlly's messaging, voice and brand. Analyze and report on content performance across various distribution channels to show content's impact on the business Help plan and execute CultureAlly's content strategy to increase traffic and drive engagement Assist with the creation of sales enablement collateral, including one-pagers, videos, slide decks, and more. FINAL PROJECT DELIVERABLES: Launch CultureAlly's first lead magnet and associated marketing campaign Report on successes and recommendation of the campaign PROJECT MENTOR NAME: Ashley Kelly

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. To accomplish this, we expect the student(s) will: Create written content to be used on our social media that will bring a value-added to the parenthood experience and the unique value of our product. (Instagram, facebook, interest) Write blog articles regarding the use of our product, as well as childhood development milestones and stages. email newsletters/sequences to share tips with parents, and build ideas. Other content pieces on assigned topics connected to childhood development, gross motor skills and parenting. Ultimately, you will be working on written content creation for our organization. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing skills would be the ideal candidate for this project.

uCast - Marketing & Sales

PROJECT DESCRIPTION: uCast is providing a solution for Podcaster and Advertisers to find each other, making CPM Ad management and deal flow easier, and more efficient. With the audio streaming and podcasting industry catching momentum, many upcoming creators are looking for the best solution to monetize. With this growth, it’s also becoming increasingly difficult for advertisers to identify which content creator will give them the best return on their investment. Our platform uses a matchmaking algorithm to connect the right advertiser to the right podcaster with the highest ROI potential. Our philosophy: "The creative process should not be demoralizing, it should be inspiring. The size of your creativity (podcast) should not be the factor that turns away opportunity, your content should be the only decision driver." This position is remote and we are looking to hire ASAP* Check us out on Twitter ( @ucast__ ), LinkedIn ( @ucastmedia) or at https://ucast.xyz . Current Project We are looking for a team of powerful students to lead Sales & Marketing; if that's your area of expertise or interest then this is the project for you! This paid position will help you learn more about creating successful marketing campaigns, leading branded social media accounts, writing powerful stories, outbound sales and much more. Since we work with startups and creators, you will be able to have the creative freedom to think of ways to appeal to the audience. KEY PROJECT ACTIVITIES: Lead Generation Social Media Marketing Content Writing & Blogging SEO & Analytics Communication IDEAL ROLES/RESPONSIBILITIES: We are looking for someone who has an interest in startups, the creator economy, and sales/marketing. In order to be successful in this project, you will need to be fluent in English, be social media/tech-savvy, active on Twitter, and know-how to generate interest. Writing cold emails to new prospects Creating lists of potential prospects Writing content for our blog Improve our social media engagement FINAL PROJECT DELIVERABLES: 1000+ cold emails 5-7 Blog stories 80+ hours on social media engagement Increase our following by 30% Improve SEOs WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 5