Koble - Marketing Strategy

Project Description/Description du Projet: 👋🏽 Hello! My name is Althea and I'm happy to introduce you to our company, Koble , a digital health and community platform for new and expectant parents. We are an early-stage 8 person team, led by folks with long careers in the tech industry. We're a women-led company dedicated to building an inclusive culture, fostering mentorship, and making family health better! This project is focused on marketing. We are a B2C (business to consumer) business and want help thinking about how we should tackle user acquisition. Over the course of this project, you'll help us think about the following things: 🙋‍♀ What does our target customer look like and where can we find them online? Should we think about promoting on TikTok? On Instagram? ✏️ How can we build out more blog content? What sorts of topics should Koble cover, given that we're looking to be the expert on women's and family health? 💻 How do we think about paid ads? How can we invest time in SEO (search engine optimization)? How many student Intrapreneurs will this project accommodate?/De combin d'étudiants avez-vous besoin pour exécuter ce projet? 2 students Time commitment per student/temps de travail par étudiant: 50 hours or 70 hours, depending on students' preference Key project activities/tâches associées au projet: 🤰🏽Help Koble understand their target customer by doing market research and work on personas 📱Manage Koble's social media channels and help us experiment with advertisements 🔨 Set up marketing tools (eg. Hootsuite, Google Ads) Unique roles/rôles : Be part of an early-stage team and get mentored by folks who have spent the last 10+ years in tech Be instrumental in developing a company's marketing strategy from the ground up Change the face of healthcare for the next generation of parents Mentor name/nom du mentor du projet: Althea Wishloff, Head of Growth & Operations at Koble

CultureAlly - Marketing

PROJECT DESCRIPTION: We're looking for a Marketing Intrapreneur to work directly with our CEO to execute CultureAlly's content strategy. This is an exciting opportunity to work with a start-up tech and consulting company founded by two women, who care deeply about diversity, equity and inclusion (DEI) and making the world better. We offer DEI consulting and a DEI learning web application. You will be reporting directly to the Chief Executive Officer. We are a small company that is growing quickly and are excited to bring on someone who can grow and share in that success with us. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 1 TIME COMMITMENT PER STUDENT: 70 Hours KEY PROJECT ACTIVITIES: Launch CultureAlly's first lead magnet. Create associated marketing campaign to launch the lead magnet. Set up tracking and the UX for the campaign using Squarespace, Hubspot and GoogleAds/Analytics. IDEAL ROLES/RESPONSIBILITIES:* Craft creative content (social posts, emails, blogs, guides, ebooks, and more). Ensure content is aligned with CultureAlly's messaging, voice and brand. Analyze and report on content performance across various distribution channels to show content's impact on the business Help plan and execute CultureAlly's content strategy to increase traffic and drive engagement Assist with the creation of sales enablement collateral, including one-pagers, videos, slide decks, and more. FINAL PROJECT DELIVERABLES: Launch CultureAlly's first lead magnet and associated marketing campaign Report on successes and recommendation of the campaign PROJECT MENTOR NAME: Ashley Kelly

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. To accomplish this, we expect the student(s) will: Create written content to be used on our social media that will bring a value-added to the parenthood experience and the unique value of our product. (Instagram, facebook, interest) Write blog articles regarding the use of our product, as well as childhood development milestones and stages. email newsletters/sequences to share tips with parents, and build ideas. Other content pieces on assigned topics connected to childhood development, gross motor skills and parenting. Ultimately, you will be working on written content creation for our organization. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing skills would be the ideal candidate for this project.

uCast - Marketing & Sales

PROJECT DESCRIPTION: uCast is providing a solution for Podcaster and Advertisers to find each other, making CPM Ad management and deal flow easier, and more efficient. With the audio streaming and podcasting industry catching momentum, many upcoming creators are looking for the best solution to monetize. With this growth, it’s also becoming increasingly difficult for advertisers to identify which content creator will give them the best return on their investment. Our platform uses a matchmaking algorithm to connect the right advertiser to the right podcaster with the highest ROI potential. Our philosophy: "The creative process should not be demoralizing, it should be inspiring. The size of your creativity (podcast) should not be the factor that turns away opportunity, your content should be the only decision driver." This position is remote and we are looking to hire ASAP* Check us out on Twitter ( @ucast__ ), LinkedIn ( @ucastmedia) or at https://ucast.xyz . Current Project We are looking for a team of powerful students to lead Sales & Marketing; if that's your area of expertise or interest then this is the project for you! This paid position will help you learn more about creating successful marketing campaigns, leading branded social media accounts, writing powerful stories, outbound sales and much more. Since we work with startups and creators, you will be able to have the creative freedom to think of ways to appeal to the audience. KEY PROJECT ACTIVITIES: Lead Generation Social Media Marketing Content Writing & Blogging SEO & Analytics Communication IDEAL ROLES/RESPONSIBILITIES: We are looking for someone who has an interest in startups, the creator economy, and sales/marketing. In order to be successful in this project, you will need to be fluent in English, be social media/tech-savvy, active on Twitter, and know-how to generate interest. Writing cold emails to new prospects Creating lists of potential prospects Writing content for our blog Improve our social media engagement FINAL PROJECT DELIVERABLES: 1000+ cold emails 5-7 Blog stories 80+ hours on social media engagement Increase our following by 30% Improve SEOs WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 5

Feeling Moodie - Social Media Team!

Virtual Internship Opportunity: Marketing Details Moodie is a technology-based private sector company able to offer a virtual internship opportunity for 5 marketing students. When there is pain and suffering in the world, we believe that change can come from within. We envision a world where you have the help you need to bring positive change to your own life and to be empowered to extend a helping hand to those around you. The projects to be undertaken will include these areas of focus: Social Media and Generalized Marketing Audit Conduct a social media audit to establish a baseline for social performance, branding efforts and new opportunities; the audit is to focus on the following areas: Current social media profiles Engagement & publishing Audiences Social media referral traffic Focus on Instagram and Facebook Landscape Analysis Customer Segmentation Key Messages and Content Our goal at the end of this experience is to have a Marketing Plan in place to promote: Growth of our social media presence Social Media Marketing Plan We want the student to work with the team to set marketing goals, conduct a social media audit, analyze the market research gathered, identify different social media audiences, develop multiple marketing strategies including Influencer Marketing, implementation scheduling, and evaluation. We want to create solid Business Objectives, Social Media Goals, and Metrics with the following in mind: Expand the Moodie brand using social media channels Confirm tone of voice and brand identity Reduce churn and strengthen customer loyalty Create post templates in Canva Guarantee Moodie stays focused and current Curated content and content calendar using a xls spreadsheet to track and plan posts Activity metrics: audience size, fans, followers, impressions, app installs, conversions, email sign-ups, website clicks(We have this data and need to utilize it to make changes as we move forward) Have students engage with our social media platforms with reactions, likes, shares, tweets, favourites, pins, comments, mentions, and reshares. The plan will include the following: Market Research The student will create a strong buyer persona to facilitate a better understanding of Moodie’s social media presence in order to align messaging to promote brand unity and increase brand awareness. Influencer Marketing: The student will construct an influencer persona to help identify which influencers to reach out to; establish who Moodie’s customers consider to be an influencer and measure which influencers have the strongest engagement per post; determine Moodie’s top three potential influencers; act as an ambassador for the Moodie brand and establish contact with those influencers; develop content specifically generated for those networks. Digital Marketing: The student will help to improve our online presence, reach more customers and effectively promote our brand through compelling content and design materials. Content Marketing: The student will focus on creating valuable, relevant and consistent content in order to attract and retain a clearly defined audience. Meaningful content creates brand awareness, attracts and retains loyal customer bases and engages with new customers. Students must monitor social trends and conversations for creative content, focusing on opportunities that are relevant in time, message and value to Moodie’s audience and can capitalize on trends that are relevant to the Moodie brand..

Digital Content SEO Optimization 2

We would like students to help us with taking written content and optimizing it for search engine visibility. This will involve incorporating the following into the written articles using provided suggestion tools: Insert Focus Keyword(s) at appropriate keyword density Add additional relevant keywords and phrases Page Metadata optimization Image, Alt Tag, and Image Title insertion and management Internal and External Link Insertion Readability and Sentiment FAQ Creation Content Extension and Enhancements The tools provided will score the content for SEO and provide a benchmark for successful optimization

Digital Content Creative Writing 1

We would like students to help us with creating digital marketing content in the form of blog articles, social media posts and email newsletter copy. The articles and other content will be based on topics we will provide for you. These will cover a broad range of subjects related to our niche of RVing, light truck parts and accesspries, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization. In addition to the articles, social media posts will need to be provided to promote the article. Finally, we require copy to be written for our email newsletters.

Digital Content Creative Writing 0331

We would like students to help us with creating digital marketing content in the form of blog articles, social media posts and email newsletter copy. The articles and other content will be based on topics we will provide for you. These will cover a broad range of subjects related to our niche of RVing, light truck parts and accesspries, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization. In addition to the articles, social media posts will need to be provided to promote the article. Finally, we require copy to be written for our email newsletters.

The Dr. Vibe Show™ - Website Manager

The Dr. Vibe Show™ is looking for a website manager with an analytical mind and a detailed understanding of Search Engine Optimization (SEO). The goal is to improve the website's ranking, improve the User Experience of the website Close communication between the Video Audio Editor and Dr. Vibe himself will be required in order to complete projects in a timely manner. Another goal is install Google Ad Manager on The Dr. Vibe Show™ website.

Create Enticing Lead Magnet and Funnel for Brazily Dance Instructor Course

The main goal of this project is to create an enticing lead magnet and funnel to generate leads for Brazily Dance Instructor course. This will involve several different steps for the students, including: - Researching the Brazily Dance Instructor course and the target audience. - Developing a lead magnet that will be attractive to potential customers. - Creating a funnel to capture leads from the lead magnet. - Optimizing the lead magnet and funnel for maximum effectiveness. - Testing the lead magnet and funnel to ensure it is working properly.

Brazily Fitness Inc. Website, Landing Page and Checkout Page Audit

The main goal of this project is to edit the copy and design of Brazily Fitness Inc.'s website, landing page and checkout page to make them as user friendly as possible and improve SEO. This will involve several different steps for the students, including: - Auditing the existing website, landing page and checkout page to identify areas for improvement. - Editing the copy and design of the website, landing page and checkout page to make them more user friendly. - Optimizing the website, landing page and checkout page for SEO. - Testing the website, landing page and checkout page to ensure they are functioning correctly.

Video Editing Project for Brazily Fitness Inc.

The main goal of this project is to create videos for Brazily Fitness Inc. that can be used to promote their certification program, Brazily Dance, on Instagram, YouTube, and TikTok. This will involve several different steps for the students, including: - Researching Brazily Fitness Inc. and their certification program, Brazily Dance. - Creating video content for Brazily Dance that can be used on Instagram, YouTube, and TikTok. - Editing video content to ensure it meets the standards of each platform. - Optimizing video content for each platform. - Developing a strategy for promoting Brazily Dance on each platform.

Brazily Fitness Inc. Fundraising and Investment Project

The main goal of this project is to help Brazily Fitness Inc. with fundraising, grant applications, and finding potential investors. This will involve several different steps for the students, including: - Researching and identifying potential investors and grant opportunities. - Developing a comprehensive fundraising strategy. - Creating a detailed business plan and financial projections. - Writing compelling grant applications and investor pitches. - Developing a marketing and advertising strategy to increase visibility for the brand. - Identifying new ways to increase revenue and grow the business.

Create Email Marketing Sequence for Brazily Fitness

The main goal of this project is to create an email marketing sequence to send to leads for Brazily Fitness Inc. This sequence should be designed to increase visibility for the brand, get people interested in taking classes with Brazily Fitness (either in person or online) or signing up to become instructors (which is the main goal).

Generating Contact List of Gym Owners/Managers and University Fitness Departments for Brazily Fitness

The main goal of this project is to generate a contact list of gym owners/managers and university fitness departments for Brazily Fitness. This will involve several different steps for the students, including: - Researching gyms and university fitness departments in the area. - Identifying contact information for the gyms and university fitness departments. - Creating a database of the contact information. - Developing a strategy for contacting the gyms and university fitness departments.

Audio and Graphic Design for Brazily Fitness Podcast Channel

The main goal for the project is to create and launch a new podcast channel for Mariana Santos, founder of Brazily Fitness, to increase visibility and interest in the company's certification programs and classes. This will involve several different steps for the students, including: - Collaborating with Mariana Santos to understand her vision for the podcast channel and the target audience. - Editing audio recordings for the podcast episodes, ensuring high quality and engaging content. - Creating graphic designs for the podcast channel, including cover art and promotional materials. - Developing an intro and outro for the podcast to establish brand identity and engage listeners. -Upload episodes on podcast platforms with appropriate descriptions and links

Mobile Website Redesign for Brazily Fitness.com

The main goal for the project is to redesign the mobile website for Brazily Fitness.com in order to increase visibility for the brand, attract more interest in classes (in person and online), and encourage more individuals to sign up to become instructors. This will involve several different steps for the learners, including: - Analyzing the current mobile website and identifying areas for improvement. - Developing a new user interface and user experience design for the mobile website. - Optimizing the website for mobile performance and responsiveness. - Implementing new features to enhance user engagement and interest. - Testing the redesigned website and making improvements based on user feedback.