Digital & Social Media Marketing Strategy & Tactical Plan With SEO

We want students to help us develop a digital and social media marketing strategy and detailed tactical plan to grow and engage our target market. We’d like to know how we can maximize different social media channels and what will work best for us based on market segmentation and different audiences. Three specific deliverables. (1) The first deliverable is a Strategic Go-To-Market Planning document that answers the following key strategic questions: What is the best way to promote our company and rapidly grow a user base and product adoption ? What social media channels are optimal for different audiences? How can we optimize organic social media posts to drive people to our website and app site and drive conversion? What budget is appropriate for paid social media advertising? ... and, on which social channels?.... what metrics are best to evaluate results? What messaging should we use for different audiences on each social channel? (2) The second deliverable is a detailed and specific tactical implementation plan with critical success factors and key performance indicators of how to implement the strategic plan. Creative - Develop organic social media posts with audience and social channel specific messaging - text, graphic and video Creative - Develop paid social media ads with audience and social channel specific messaging - text, graphic and video 12-month calendar by week and social channel for organic social post 12-month calendar by week and social channel for paid social advertisement A/B testing methodology for organic social posts A/B testing methodology for paid social ads CSFs and KPIs for each organic social and paid social Best social media management tool to utilize (3) The third deliverable is a SEO plan with keywords and metatags that will be used across our *.com website, our *.app progressive web app website and all social media posts, both organic and paid.

UX/UI Design - Web App

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design? We’d love to see what you would do with our new soon-to-be release web app. Put yourself in the shoes of a user experience designer working for our company, and give the app a complete refresh. If you were redesigning the app to increase conversion rates, visual appeal, clarity, and customer delight - what would you change? This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across. Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably. You can find out what we are doing at https://justtagit.com .... all the essential info is on the website... But, shhhh, our web app is under wraps until release....if you want to be part of the unveiling get in touch so we can share our staging server with you. If want to get a feel for our very very very old UI and functionality go to justtait.io ...but once we launch the new app (v3.0) this *.io site will be retired....

UX/UI Design - Website

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design specific for direct response websites? We’d love to see what you would do with our website. Put yourself in the shoes of a user experience designer working for our company, and give this page a complete refresh. If you were redesigning our website to increase conversion rates, visual appeal, clarity, and customer delight - what would you change? This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Our current *.com website has all the right content - too much maybe - but needs an extraordinary UI/UX makeover to make it shine for our audience - Gen Z, Millennials, content creators, influencers, brands and agencies Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across. Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.

Strategic Business Prospecting Plan & Outreach - Influencer & Digital Agencies

There are three stages of this project: (1) Building a database of influencer and digital marketing agency and large brand prospects for B2B outreach; (2) Create a simple step-by-step strategy for prospecting in our target market. (3) Conducting the first stage of direct outreach via phone and/or email and/or social media (for example, LinkedIn) To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The first project deliverable is a database including research, analysis, and recommendations for outreach and includes, company name, best person to contact, contact email and phone and social media alias. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions. The second project deliverable is a step-by-step plan with sales script and related communications collateral such as a slide deck presentation or related video. The third project deliverable is for the student to conduct a planned and deliberate outreach to all the contacts on the database to establish a relationship and initial presentation. Need to develop dedicated sales scripts for each audience - influencer agency, digital agency, brand. Ideal outcome is direct presentation to business prospect and to establish a strategic partner relationship.

Product Launch Strategy

We want to launch our product offering to multiple channels from a bottom-up and top-down approach. Bottom-up is with normal hashtag users, solopreneurs, content creators and maturing influencers. Top-down is with influencers with large reach, influencer agencies, digital marketing agencies and established brands We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market. Deliverables include a strategic plan with specific steps for tactical implementation including critical success factors and key performance indicators so we can measure results once implemented.

Millennial / Gen Z Marketing Communications Plan

JustTagit is oriented to all audiences that use hashtags in social media - including Gen Z, Millennials, and Gen X as digital and social marketers and communicators whether as a solopreneur, content creator, Digital only brand, established brand or any type of marketing or influencer agency. We recognize that Millennials and Gen Z have particular styles of communication In our targeting of Millennial and Gen Z consumers and business users, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial and Gen Z mmarket. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.

Digital Content Creation - Social Text & Video

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. <Insert background information on your company's needs> To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/email drip campaign sequences and other content pieces on assigned topics Develop written/graphic/video content and posts for organic social media on different channels such as Facebook, Instagram, Twitter, LinkedIn, and Tik Tok Assist with a social media video launch to promote our organization Create promotional videos for use on our YouTube channel Create promotional videos for use on our website Create tutorial videos for us on our website Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for JustTagIt, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Digital Content Creation - B2B Pitch Decks & Videos

We have three core B2B audiences: (1) Influencers and Influencer Agencies, (2) Digital marketing Agencies, and (3) Brands We need to develop audience specific presentation materials in the forms of slide decks and videos. Decks and videos must reflect contemporary messaging and visuals for Gen Z and Millennials and progressive Gen We would like students to help us with creating slide deck and video content that is aligned with our vision, mission, and market. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Evaluate recent successful user-generated campaigns in our sector Define appropriate messaging and visual styles appropriate to audience Design and build pitch decks utilizing appropriate online graphic and visual resources and provide in MSFT PPT or Google Slides Design and edit and produce video utilizing appopriate open source stock media and music and graphics and provide as *.mov or *mp4 files Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Company Valuation Model / Financial Business Plan

Positions available: 2-4 JusttagIt has received two rounds of modest angel funding at pre-money valuation. Since those investments, we have published our patent with the USPTO, developed v3 of our product/app to be released in March 2021, garnered about 500 users, about 300,000 registered hashtags and about 100,00 data points from real people as a demonstration of our product and services. We need to develop a credible model fo valuing the company pre-revenue. We have conducted lots of research and developed several credible models. We need a finance geek who loves to number crunch and work with business and financial odes to develop a credible valuation framework and dollar value that reflects our current state and will evolve as we gain market traction and grow revenue. This is an exciting opportunity to develop a valuation model for a leading edge product at the leading edge of the hashtag tracking industry - your good fortune to be on the ground floor.

Financial Business Plan & Cash Flow Pro Forma

We have develop a forward looking cash flow pro forma and need assistance confirming that all worksheets are accurate and relate to each other and roll-up to a high-level 4 year forecast. We would like to involve students in this exciting time as we works to finalize our financial business plan. We can provide access to internal documentation other information as needed as well as access to key assumptions and underlying data. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors. The plan should include: Sales forecasting Expense budget Income projections (conservative and aggressive) Assets and liabilities Break-even analysis All of this is already developed and included in our pro forma...we need a top notch business finance geek to make sure that our assumptions are reasonable, our analysis acceptable and our spreadsheet cell structure accurate.

Video Production & Voice Over Scripting & Performance

JustTagIt wants to create a series of promotional and explainer video using images that we already have as well as videos that utilize the creativity of the student . We would like to collaborate with students to help us tell a compelling story through these videos. Based on our desired outcomes and the selected images, we would like to collaborate with students to design, edit, and produce the video as well as associated scripts and record ing of professional voice overs. Script types may include: A brand promotional video. A recruitment video. A recognition video. A video for an event. A video to be used on social media. A commercial. We have a range of videos that need to be produced and will work with the student to determine how their skills sets best fit our needs and what to produce

Company Valuation Model / Financial Business Plan

Positions available: 2-4 JusttagIt has received two rounds of modest angel funding at pre-money valuation. Since those investments, we have published our patent with the USPTO, developed v3 of our product/app to be released in March 2021, garnered about 500 users, about 300,000 registered hashtags and about 100,00 data points from real people as a demonstration of our product and services. We need to develop a credible model fo valuing the company pre-revenue. We have conducted lots of research and developed several credible models. We need a finance geek who loves to number crunch and work with business and financial odes to develop a credible valuation framework and dollar value that reflects our current state and will evolve as we gain market traction and grow revenue. This is an exciting opportunity to develop a valuation model for a leading edge product at the leading edge of the hashtag tracking industry - your good fortune to be on the ground floor.

Financial Business Plan & Cash Flow Pro Forma

We have develop a forward looking cash flow pro forma and need assistance confirming that all worksheets are accurate and relate to each other and roll-up to a high-level 4 year forecast. We would like to involve students in this exciting time as we works to finalize our financial business plan. We can provide access to internal documentation other information as needed as well as access to key assumptions and underlying data. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors. The plan should include: Sales forecasting Expense budget Income projections (conservative and aggressive) Assets and liabilities Break-even analysis All of this is already developed and included in our pro forma...we need a top notch business finance geek to make sure that our assumptions are reasonable, our analysis acceptable and our spreadsheet cell structure accurate.

Video Production & Voice Over Scripting & Performance

JustTagIt wants to create a series of promotional and explainer video using images that we already have as well as videos that utilize the creativity of the student . We would like to collaborate with students to help us tell a compelling story through these videos. Based on our desired outcomes and the selected images, we would like to collaborate with students to design, edit, and produce the video as well as associated scripts and record ing of professional voice overs. Script types may include: A brand promotional video. A recruitment video. A recognition video. A video for an event. A video to be used on social media. A commercial. We have a range of videos that need to be produced and will work with the student to determine how their skills sets best fit our needs and what to produce

Digital Content Creation - B2B Pitch Decks & Videos

We have three core B2B audiences: (1) Influencers and Influencer Agencies, (2) Digital marketing Agencies, and (3) Brands We need to develop audience specific presentation materials in the forms of slide decks and videos. Decks and videos must reflect contemporary messaging and visuals for Gen Z and Millennials and progressive Gen We would like students to help us with creating slide deck and video content that is aligned with our vision, mission, and market. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Evaluate recent successful user-generated campaigns in our sector Define appropriate messaging and visual styles appropriate to audience Design and build pitch decks utilizing appropriate online graphic and visual resources and provide in MSFT PPT or Google Slides Design and edit and produce video utilizing appopriate open source stock media and music and graphics and provide as *.mov or *mp4 files Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Digital Content Creation - Social Text & Video

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. <Insert background information on your company's needs> To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/email drip campaign sequences and other content pieces on assigned topics Develop written/graphic/video content and posts for organic social media on different channels such as Facebook, Instagram, Twitter, LinkedIn, and Tik Tok Assist with a social media video launch to promote our organization Create promotional videos for use on our YouTube channel Create promotional videos for use on our website Create tutorial videos for us on our website Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for JustTagIt, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Millennial / Gen Z Marketing Communications Plan

JustTagit is oriented to all audiences that use hashtags in social media - including Gen Z, Millennials, and Gen X as digital and social marketers and communicators whether as a solopreneur, content creator, Digital only brand, established brand or any type of marketing or influencer agency. We recognize that Millennials and Gen Z have particular styles of communication In our targeting of Millennial and Gen Z consumers and business users, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial and Gen Z mmarket. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.

Product Launch Strategy

We want to launch our product offering to multiple channels from a bottom-up and top-down approach. Bottom-up is with normal hashtag users, solopreneurs, content creators and maturing influencers. Top-down is with influencers with large reach, influencer agencies, digital marketing agencies and established brands We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market. Deliverables include a strategic plan with specific steps for tactical implementation including critical success factors and key performance indicators so we can measure results once implemented.

Strategic Business Prospecting Plan & Outreach - Influencer & Digital Agencies

There are three stages of this project: (1) Building a database of influencer and digital marketing agency and large brand prospects for B2B outreach; (2) Create a simple step-by-step strategy for prospecting in our target market. (3) Conducting the first stage of direct outreach via phone and/or email and/or social media (for example, LinkedIn) To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The first project deliverable is a database including research, analysis, and recommendations for outreach and includes, company name, best person to contact, contact email and phone and social media alias. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions. The second project deliverable is a step-by-step plan with sales script and related communications collateral such as a slide deck presentation or related video. The third project deliverable is for the student to conduct a planned and deliberate outreach to all the contacts on the database to establish a relationship and initial presentation. Need to develop dedicated sales scripts for each audience - influencer agency, digital agency, brand. Ideal outcome is direct presentation to business prospect and to establish a strategic partner relationship.

UX/UI Design - Website

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design specific for direct response websites? We’d love to see what you would do with our website. Put yourself in the shoes of a user experience designer working for our company, and give this page a complete refresh. If you were redesigning our website to increase conversion rates, visual appeal, clarity, and customer delight - what would you change? This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Our current *.com website has all the right content - too much maybe - but needs an extraordinary UI/UX makeover to make it shine for our audience - Gen Z, Millennials, content creators, influencers, brands and agencies Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across. Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.

Digital & Social Media Marketing Strategy & Tactical Plan With SEO

We want students to help us develop a digital and social media marketing strategy and detailed tactical plan to grow and engage our target market. We’d like to know how we can maximize different social media channels and what will work best for us based on market segmentation and different audiences. Three specific deliverables. (1) The first deliverable is a Strategic Go-To-Market Planning document that answers the following key strategic questions: What is the best way to promote our company and rapidly grow a user base and product adoption ? What social media channels are optimal for different audiences? How can we optimize organic social media posts to drive people to our website and app site and drive conversion? What budget is appropriate for paid social media advertising? ... and, on which social channels?.... what metrics are best to evaluate results? What messaging should we use for different audiences on each social channel? (2) The second deliverable is a detailed and specific tactical implementation plan with critical success factors and key performance indicators of how to implement the strategic plan. Creative - Develop organic social media posts with audience and social channel specific messaging - text, graphic and video Creative - Develop paid social media ads with audience and social channel specific messaging - text, graphic and video 12-month calendar by week and social channel for organic social post 12-month calendar by week and social channel for paid social advertisement A/B testing methodology for organic social posts A/B testing methodology for paid social ads CSFs and KPIs for each organic social and paid social Best social media management tool to utilize (3) The third deliverable is a SEO plan with keywords and metatags that will be used across our *.com website, our *.app progressive web app website and all social media posts, both organic and paid.

UX/UI Design - Web App

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design? We’d love to see what you would do with our new soon-to-be release web app. Put yourself in the shoes of a user experience designer working for our company, and give the app a complete refresh. If you were redesigning the app to increase conversion rates, visual appeal, clarity, and customer delight - what would you change? This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across. Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably. You can find out what we are doing at https://justtagit.com .... all the essential info is on the website... But, shhhh, our web app is under wraps until release....if you want to be part of the unveiling get in touch so we can share our staging server with you. If want to get a feel for our very very very old UI and functionality go to justtait.io ...but once we launch the new app (v3.0) this *.io site will be retired....