SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Literature Summary Research Assistant
Our research lab publishes dozens of papers every year to promote projects in our field of research. Among these papers are systematic reviews of relevant literature, which analyze the progression of research within our field. We would like to collaborate with students to support our literature review process by categorizing papers and summarizing important findings. This allows us to extract and process data more easily. This will involve several different steps for the students, including: Familiarizing themselves with our research and the types of academic papers that we are interested in. Reading studies relevant to our area of research. Applying the categorization scheme to classify relevant studies. Summarizing important results from relevant studies. Bonus steps in the process would also include: Working with researchers to draft a publication based on the results.
Artificial Intelligence & Machine Learning Application
Our company advertises thousands of products, and we want to leverage the latest technology to gain market advantage. Applications of this technology include recommendation algorithms, predictive analytics like lifetime values, fraud detections, and classifications. We would like to collaborate with students to apply the latest artificial intelligence (AI) and machine learning (ML) techniques to our existing dataset. Students will develop an AI / ML model related to any of the aforementioned applications. This will involve several different steps for the students, including: Conducting background research on our existing products and the dataset. Analyzing our current dataset. Researching the latest AI / ML techniques and how they could be applied to our data. Developing an AI / ML model that provides unique outcomes or insights into our data. Providing multiple solutions that can be applied to solve the same problem.
Blogging
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
Website UI / UX Design & Prototype
Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Data Analysis Research
Our research lab publishes dozens of papers every year to promote projects in our field of research. Among these papers are studies detailing our lab’s findings from data analysis. We would like to collaborate with students to analyze our raw datasets. This will involve several different steps for the students, including: Familiarizing themselves with our project’s objectives and analysis procedures. Checking for and correcting inconsistencies in the dataset. Calculating important results and plotting data in graphs and charts. Performing relevant statistical tests to determine the significance of results. Bonus steps in the process would also include: Recommending future areas of study.
Mapathon: Black Renters Experience in the GTA Using QGIS
The goal of this project is to create a comprehensive map of the Greater Toronto Area (GTA) that highlights the experiences of black renters. This will involve several different steps for the learners, including: Researching and gathering data on the experiences of black renters in the GTA. Creating a comprehensive map of the GTA using QGIS. Analyzing the data to identify areas of concern and potential solutions. Developing a narrative to explain the data and its implications. Presenting the map and narrative to stakeholders.
Employment Equity Data Analysis and Visualization Project
The aim of the Employment Equity Data Analysis and Visualization project is to identify and analyze employment disparities among marginalized groups in Canada. The project will involve sourcing relevant data, statistical analysis, and data visualization to generate actionable insights and recommendations for promoting employment equity.
Grant Writing for The Inclusivity Institute for Better Data and Associated Projects
The goal of this project is to write grants for The Inclusivity Institute for Better Data (IIBD) and its associated projects. This will involve researching potential grant opportunities, writing grant applications, and submitting them to the appropriate organizations. The grants should be tailored to the specific needs of IIBD and its associated projects, and should focus on the core values of inclusivity, equity, and diversity.
IIBD Inclusive Language Toolkit for Canada
The main objective of the IIBD Inclusive Language Toolkit for Canada is to catalyze transformative change by promoting language practices that are deeply rooted in the principles of equity, inclusivity, and social justice. It aims to serve as a comprehensive resource that equips individuals, organizations, and institutions with empirically-based guidelines for using language in a manner that respects and honors the diverse identities and experiences of people in Canada and beyond. This project will involve several different steps for the students, including: Researching existing language guidelines and best practices. Developing a comprehensive resource that includes language guidelines and best practices. Developing a set of tools and resources to help individuals, organizations, and institutions use language in an inclusive manner. Developing a plan for disseminating the resource and tools to target audiences. Developing a plan for monitoring and evaluating the impact of the resource and tools.
Developing Training Modules for The Inclusivity Institute for Better Data (IIBD)
The goal of this project is to develop comprehensive training modules for The Inclusivity Institute for Better Data (IIBD). The modules should cover topics related to data collection and visualization, storytelling, strategic planning, and diversity consulting. The modules should be tailored to the unique needs of equity-deserving groups and should be designed to amplify marginalized voices, challenge systemic barriers, and foster an environment that promotes fairness and understanding.
Mapping Black Renters Experience in the GTA
The goal of this project is to create a social media campaign to map the experiences of Black renters in the Greater Toronto Area (GTA). This will involve several different steps for the students, including: Researching the current landscape of Black renters in the GTA. Developing a strategy for the social media campaign. Creating content for the campaign, including graphics, videos, and written posts. Engaging with the Black community in the GTA to collect stories and experiences. Analyzing the data collected from the campaign and creating a report.
Email Marketing and Outreach Enhancement Project
The Email Marketing and Outreach Enhancement Project aims to strengthen our organization's email marketing efforts by leveraging the skills and support of dedicated student volunteers. This project focuses on optimizing our email campaigns for greater impact and engagement with our target audience.
Communication Plan for The Inclusivity Institute for Better Data (IIBD)
The goal of this project is to create a comprehensive communication plan for The Inclusivity Institute for Better Data (IIBD). This plan should include strategies for engaging stakeholders, amplifying marginalized voices, and driving impactful change. The plan should also include tactics for leveraging data to inform policy development, direct resource allocation, and stimulate advocacy.
Mapping Black Renters in the Greater Toronto Area: Addressing Urban Inequities through Gamification
The goal of this project is to shed light on housing disparities faced by black renters in the GTA and explore the intersectionality of race with various socio-economic variables. The project aims to provide researchers, academics, policymakers, journalists, and students with a central repository of data that explores the intersectionality of race, class, income, employment, education, immigrant or citizen status, and various urban indicators such as access to transit, public/green space, amenities, schools, daycares, health facilities, community centers, crime rates, and housing characteristics such as landlord type and housing type.
The Inclusivity Institute for Better Data (IIBD) Theory of Change Analysis
As a Bilingual Data Collection Assistant for this project, you will play a pivotal role in the meticulous assessment of assumptions within a Theory of Change. Through the utilization of advanced research methodologies and the incorporation of up-to-date, credible sources, you will contribute to a comprehensive analysis. Your proficiency in both languages (English and French) will facilitate engagement with stakeholders, ensuring the incorporation of diverse perspectives and the validation of unverified assumptions, thus bolstering the credibility of our findings.