Integrated Marketing Communications Plan

In our project we would like you to use your skills and knowledge to create a social media campaign to recruit new users within defined target group.Through this project, students will be expected to:Research our competitors and their use of the Social media  Compare different social media channels and content typesCreate a voice and tone for the landing page Propose new ideas on how to engage more users through the Social mediaDeliverables could include:Social media strategy & planDesign/Build an Unbounce landing page for campaignDesign a Google Adwords campaign to promote landing pageSocial Media recommendations Example of potential web banner ad/social media contentBudget of proposed activitiesAdditional creative marketing ideas. Deliverables for the project could include:Overview of target market and rationaleSocial media strategyUnBounce and Google Adword analysisMedia recommendations - including website names, magazine titles, newspaper titles, etc. Example of potential web banner adBudget of proposed activitiesPosting online or web video ad (optional)YouTube strategy (optional)Event sponsorship recommendations coupled with catchy PR storyAdditional creative marketing ideas.