The traditional approach to decision-making inside large organizations is fundamentally flawed. Corporate and bureaucratic hierarchies throttle the collective intelligence of large groups and the quality of outcomes. The negative impacts range from missed opportunities and lost productivity to corporate failures and environmental disasters.

Much like a search engine, the Ethelo platform uses algorithms to index decision possibilities based on a collective analysis. Decision makers define the parameters of a problem, and then participants use social and decision tools to generate ideas, perform analysis, assess trade-offs and identify their personal best solution. Ethelo aggregates these solutions to quickly identify the best decisions with the most support, bringing clarity and objectivity to complex situations with many potential outcomes.

Put simply, Ethelo harnesses crowd wisdom to solve real challenges.