Comprehensive Rebranding and Marketing Overhaul for Startup to stand out and become memorable
PROJECT DESCRIPTION: We are a young startup, looking to recreate our digital image and content aligned with our vision, mission, and sector. The primary objective of this project is to revamp our startup's brand identity and marketing materials to achieve a fresh, appealing, easy-to-navigate and timeless image.
Pricing Models Analysis and Strategy
To prepare a comprehensive analysis of different pricing models that our hard-tech B2B startup can adapt and develop a comprehensive strategy to drive recurring sales. The project aims to help us to maximize profitability, ensure long-term revenue streams, and enhance customer retention.
Market Analysis, Segmentation, and Payback Period Research & Analysis
To conduct a thorough market analysis to identify the best target markets with examples of major companies that could benefit from our product, as well as product's payback periods (or a calculation strategy and comprehensive guide) for the recommended segments.
Marketing Strategy & Plan for a B2B Startup
We are an early-stage B2B hard-tech startup developing equipment for reducing 3D printing plastic waste in various sectors. We want students to help us build a marketing strategy and a plan  suitable for our target market, which seems to be mostly driven by direct sales . The plan could, but does not have to , include recommending updates to our current messaging and branding that can better resonate with our market, as well as an execution timeline & budget plan.
Create a lean financial forecast
Create a lean quarterly financial forecast of 5 years that helps with pricing, mapping out the funds required, and presenting to investors. Organise the company's expenses and book keeping excel file in a new straight forward template with only the necessary expenses. FIY, we do not have any product in the market nor have any existing customers so the forecast should fit our current stage.
Digital Marketing
PROJECT DESCRIPTION: As an early-stage startup, we are looking for help with creating our digital image and content aligned with our vision, mission, and sector. There are three roles within this project and depending on your skills, you may perform all three or only one or two. KEY ACTIVITIES Role 1: Keyword analysis to determine relevant search terms Search Engine Optimisation (SEO) requirements to ensure we appear on the first page of Google for relevant keywords Write content for our website and social media that drives traffic, speaks to users, and sells Create and copywriting engaging content for our website Create a storyboard for a video for the first page of our website Role 2: Create two timeless videos. One to replace the opening video on our website and one to use as a short demo of our work and our company Role 3: Redesign the website, suggest new sections to be added, and build the approved design Redesign our pitch deck using out-of-the-box thinking skills and UX principles
Market Research
The goal of this project is to gather data about FDM 3D printer owners in North America and estimate the number of the customers in each of the commercial, industrial, education, and consumer sectors. Through this project, you will be able to practice and improve skills such as communication, teamwork, time management, adaptability, problem solving, and critical thinking among others.
Customer Discovery
The goal of this project is to define the best market for our product and estimate who are our customers and if our idea will appeal to them. Through this project, you will be able to practice and improve skills such as communication, teamwork, time management, adaptability, problem-solving, and critical thinking among others. FINAL PROJECT DELIVERABLES: Complete 30 interviews with potential customers and provide recordings and transcripts. A complete project report and data package that includes the analyzed and visualised outcome of the project
Create a complete financial plan
Create a financial plan that helps with pricing, and risk management of an early stage tech startup. We do not have any product in the market nor have any existing customers. So, almost all data should be acquired from published information by other companies or organization or alternative resources.
Digital Presence Strategy and Content Creation
PROJECT DESCRIPTION: As an early stage startup, we are looking for help with creating our digital image and content aligned with our vision, mission, and sector. The goal is to drive traffic and improve our SEO positioning and develop an easy to follow strategic guideline. KEY PROJECT ACTIVITIES Keyword analysis to determine relevant search terms Search Engine Optimisation (SEO) requirements to ensure we appear on the first page of Google for relevant keywords Social media content creation Write content for our website and social media that drives traffic, speaks to users, and sells Work based on a content calendar Suggests methods of automating the work to increase efficiency Create and copy writing engaging content for our website Create a timeless video to use as a quick demo of our work or our company Create a storyboard to a video for the first page of our website Create an easy to follow visual strategy master guide Measure the impact and adjust strategy as needed
Shifting Shap3s - Customer Discovery & Acquisition
ABOUT THE COMPANY: Shifting Shap3s is a forward thinking and innovative tech startup tackling the challenge of plastic waste in the 3D printing industry. Our mission is to offer innovative user-centric solutions that make a strong contribution to the innovative growth of different communities around the world and to facilitate the recycling and recovery process of plastic on a community level. We stand for outstanding user-experience, sustainable design, inclusion, and collaboration, and for creating an atmosphere where everyone, including the team and customers, feels engaged and valued. PROJECT DESCRIPTION: The goal of this project is to define the best market for our product and gather data about potential customers’ situation, needs, and pain points through qualitative research and interviews as well as to on-board 10%–20% of the interviewees and have their preliminary interest in purchasing our solution in writing. Through this project, you will be able to practice and improve skills such as communication, teamwork, time management, adaptability, problem solving, and critical thinking among others. KEY PROJECT ACTIVITIES: Conducting research and building a list of potential customers to contact and set up interviews with Updating the existing questionnaire or create a new one Contacting potential customers from the list you prepare to arrange interviews and/of follow ups Setting up and running online interviews Meeting potential customers and interview them to understand their needs and level of interest Transcribing the responses during the interviews Qualitative research data analysis Data visualization for communicating the results to product development and marketing teams (e.g., list of requirements, list of keywords, etc.) Prepare a letter of intent template Communicate product values to bring customers on-board Bring some of the interviewed people on board by having them sign the letter of intent Track the team’s progress and adjust the approach if/when needed IDEAL ROLES/RESPONSIBILITIES: Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Project manager/facilitator Communicator to arrange interviews and do follow ups Interviewer Interview facilitator to conduct research and take notes Interview observer Data analysist and visualizer FINAL PROJECT DELIVERABLES: Complete 60 interviews with potential customers (3D printing businesses, educational institutions with 3D printers, and other users) and provide recordings and transcripts. A complete project data package that includes the analyzed and visualised outcome of the interviews 5–10 letters of intent signed by potential customers WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 5